As marketers, we know top-of-funnel campaigns are a critical part of any successful marketing strategy. However, in a recent global survey of marketers, 33% said a major challenge was that budget holders were skeptical of brand marketing driving growth.
Watch our on-demand session to learn how to make a case for performance branding and secure more marketing budget. We’ll cover:
- How to build a business case for top-of-funnel brand marketing
- What proof points executives really care about
- How to run, and measure, a brand campaign on a tight budget
Tiya Lee
Partnership Lead
The B2B Institute, LinkedIn
The B2B Institute, LinkedIn
Ryann Ariano
Sr Content Solutions Consultant
LinkedIn