As marketers, we know top-of-funnel campaigns are a critical part of any successful marketing strategy. However, in a recent global survey of marketers, 33% said a major challenge was that budget holders were skeptical of brand marketing driving growth.

Watch our on-demand session to learn how to make a case for performance branding and secure more marketing budget. We’ll cover:

  • How to build a business case for top-of-funnel brand marketing
  • What proof points executives really care about
  • How to run, and measure, a brand campaign on a tight budget
Tiya Lee
Tiya Lee
Partnership Lead
The B2B Institute, LinkedIn
Ryann Ariano
Ryann Ariano
Sr Content Solutions Consultant

Watch Now!

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