B2B marketers continue to navigate numerous changes and have a long road ahead with growing targets, noisy distribution channels, and buying committees that are hard to reach. We know, though, that marketers who adopt an account-first approach in aligning marketing and sales, targeting high-quality audiences, and tracking ROI are more agile, budget-efficient, and successful.
Here’s the agenda at a glance:
- How the world of marketing is changing - Trends from the LinkedIn Insights team
- Why ABM is more relevant than ever - Panel discussion with industry marketing leaders
- Inspiring world-class experiences - Learn the ANNUITAS framework
- ABM Winning Plays Competition - Vote for your favorite live
- Featured Session - Baratunde Thurston
You'll leave this event equipped with actionable tips and best practices and inspired to run world-class ABM strategies.
Education Vertical Marketing
Merkle | DWA (Agency)
GM Terminus EMEA