Marketers need to keep a balance between long-term building brand and short-term lead generation activities. This balance can sometimes cause marketers to choose one over the other, but why make this tradeoff?
Join us for Accelerate Your Brand and Demand Strategy on LinkedIn to learn how marketers can use LinkedIn’s toolkit of ad formats and features to attract, engage, and convert their audience.
- The importance of a brand to demand strategy
- How to engage your audience across the entire buyer journey with our targeting features and ad formats
- Examples of global marketers using a brand and demand approach in their LinkedIn marketing strategy