Organic and paid media are essential to any marketing strategy and can perform well on their own. But when we allow them to work together, they can supercharge performance.
In fact, LinkedIn research reveals that Page followers who are exposed to organic content are 61% more likely to convert, compared to those only exposed to paid marketing.
- Research-backed insights on why an integrated media strategy produces
- 3 factors you need to get right for a successful organic-to-paid play
- How to develop an integrated media strategy