The global economy is moving towards normalcy, but several business functions are still walking on tight ropes. There is a need for marketing to justify budget asks and spends. In such a scenario how can marketers continue to demonstrate their impact towards the business?
The LinkedIn Living Room series presents a heart-to-heart conversation between Ashutosh Gupta and Kelvin Lee as they discuss the importance of Demonstrating marketing impact in newer times. The conversation agenda includes:
- Why proving marketing’s impact now is more important than ever?
- The pressure on marketers to justify budget asks and spends
- Is there a shift in the role of marketing?
- How are marketer's measuring success? When are they measuring success?
Head of Online Sales, APAC