The global economy is moving towards normalcy, but several business functions are still walking on tight ropes. There is a need for marketing to justify budget asks and spends. In such a scenario how can marketers continue to demonstrate their impact towards the business?

The LinkedIn Living Room series presents a heart-to-heart conversation between Ashutosh Gupta and Kelvin Lee as they discuss the importance of Demonstrating marketing impact in newer times. The conversation agenda includes:

  • Why proving marketing’s impact now is more important than ever?
  • The pressure on marketers to justify budget asks and spends
  • Is there a shift in the role of marketing?
  • How are marketer's measuring success? When are they measuring success?

Featured Speakers

Ashutosh Gupta
Ashutosh Gupta
Senior Director,
Head of Online Sales, APAC
LinkedIn
Kelvin Lee
Kelvin Lee
Global Director Social Media
Refinitiv

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