Marketing campaigns, channels and messaging have changed to accommodate the changing environment. It's time to re-look at our measurement metrics also.
Measuring the right impact of marketing and sharing it with the right decision makers has never been more important. Join Anita Rao Kapur and Alton Wong in a conversation around the evolution we need in our measurement practices.
The webinar will cover pressing issues like:
- Why we should look beyond ROI?
- Which other metrics to measure?
- When to measure?
- Who to share these metrics with?
- How to balance brand building and performance metrics?
Anita Rao Kapur
Head of Insights, APAC
Enterprise Client Solutions Manager