With buyers placing an increased premium on a company’s sustainability practices, it presents an important opportunity for marketers to innovate and differentiate your brand in the market.
But sustainability can be hard to talk about (and get right), especially on social media. How can organizations find their voice in the sustainability conversation to win hearts, minds, and wallet share?
Here’s the agenda at a glance:
- Fireside Chat with Peggy Brannigan, LinkedIn’s Director of Environmental Sustainability
- Deep-Dive on Sustainability Insights and Trends to Optimize Your Content Strategy
- Authenticity, Logic, Empathy: How to Become a Trusted Voice in the Sustainability Conversation
- Championing Sustainability Marketing with Microsoft Chief Marketing Officer, Chris Capossela
You’ll leave this event equipped with actionable tips and best practices to craft a sustainability content strategy that’s true to your brand voice and ethos.