Account-based marketing (ABM) is gaining traction among B2B marketers for one simple reason —it works. The challenge? Getting it to work for you.
In this on-demand webinar, we will reveal a framework to ABM success and share insights on how you can build a successful ABM strategy using these seven steps:
- Achieving marketing and sales alignment
- Defining your objectives
- Selecting and segmenting accounts
- Identifying the entire buying committee
- Determining the right scale
- Personalising content to your audience and their mindset
- Measuring your business impact
At each step of the way, we will address common roadblocks and offer best practices to overcome these. If you’re keen on joining the ranks of successful ABM marketers and achieving higher ROI, larger deal sizes and increased pipeline opportunities, don’t miss this on-demand webinar!