The Business of Executive Thought Leadership
Featuring Alex Rynne, Amber Naslund and Lee Odden
Why bother with thought leadership? Because maintaining an active executive presence on social has a direct impact on the buyer’s journey.
56% of professionals stated that a business executive’s presence on social media positively influences their purchase decision
66% of professionals said they would be more likely to recommend a company or brand if they followed a company executive on social media