Live with Marketers

How to Build a Content Franchise

In the entertainment industry, content franchises — think “Star Wars” and the Marvel movies — are coveted properties. Because of their brand value, these properties can function like annuities for their owners. So how can marketers leverage content franchises and reinvest in what’s working for greater efficiency reach, relevance and impact?

The Staying Power of Breakthrough Ideas

Featuring Wendy Clark and Rob Norman

Inspiring your team to create the next billion dollar branding idea is no small feat, especially in this competitive, ever-evolving landscape. In this episode, we discuss with agency leaders Wendy Clark, CMO of DDB Worldwide, and Rob Norman, former Chief Digital Officer of GroupM, what it takes to develop breakthrough ideas.

Brand Awareness vs. Lead Gen: Battle or Balance?

As B2B marketers, determining whether to prioritize brand awareness or lead gen is a challenge. In this episode of Live with Marketers, you’ll hear special guests discuss this tension and provide tips for an effective full funnel marketing strategy.

The Top 3 B2B Marketing Trends for 2019

We believe that there’s never any advantage in following in the crowd--- especially in marketing, where the crowd is usually wrong. In this episode, LinkedIn’s Global Leads of Market Development, Ty Heath, Peter Weinberg and Jon Lombardo, discuss contrarian ideas in B2B marketing and disclose the top marketing trends for 2019.

Growing an Active Community for Your Brand

Every business relies on its communities: your employees, your customers, and your prospects. In this episode, our experts disucss the power of communities and how to grow them to drive business success.

What Should Marketers Really be Measuring?

There has never been more pressure on B2B marketers to demonstrate their impact on driving pipeline and revenue results. But are we measuring the right things? In this episode, we explore questions around measurement and dial in on how marketers can use ROI to make decisions and prove impact.

Can Storytelling Save Marketing?

Did you know that over half a million marketers list storytelling in their profile on LinkedIn? Marketers have become obsessed with telling stories.

Secret Sauce: How LinkedIn uses LinkedIn for Marketing

Get EXTRA HOT insider tips for effective LinkedIn advertising campaigns from our own practitioners.

How to Maximize Your Blog Content

Featuring Andy Crestodina and Michael Brenner

Andy Crestodina, Michael Brenner, and Sean Callahan discuss actionable strategies for elevating your blog performance from suggested frequency to activating your employees to promote content.

Beyond Cat Videos: Driving Business with Social Media

Featuring Hootsuite

Social media isn't just a black hole of cat videos. It's a way to grow your business at scale. It’s time to get smart on how you leverage social media.

Inside the Millennial Marketer's Mind

Marketers are desperately trying to understand millennials because they know how much purchasing power millennials already have. Get to know the millennial mindset.

Are You Measuring What Matters?

Break through the metric jargon and develop a strong understanding of the basics with our panel of experts.

The Sweet Spot of True Measurement

Featuring AdStage

It’s not just about measuring your marketing programs, it’s about the conclusions you can draw.