ABM is Alive and Well
Featuring Kaitlin Bellay, Jason Widup and Emily Anthony
In B2B marketing, now more than ever, we know how critical it is to engage high-value accounts and identify new opportunities. Marketers who adopt an account-first approach are more agile and budget-efficient by focusing on aligning sales and marketing, targeting high-quality audiences, and tracking ROI.
New Customer Engagement Strategies
Featuring Alex Rynne, Tusar Barik and Joe Kingsbury
At U.S. companies of various size and in different industries, B2B leaders know their customers are facing economic uncertainty and pressure to preserve cash–but customers are still seeking unexpected opportunities to strengthen their position.
Sales & Marketing Alignment: Moments of Trust
Featuring Grace MacDonald, Jeff Davis, Alison Orsi and Hans Dekkers
In a recent study by Forrester Consulting, commissioned by LinkedIn, 89% of sales and marketers surveyed said their priorities for the next 12 months depend on successful sales and marketing alignment. But, what does this mean in reality? Our speakers debate this and more. Join the conversation #momentsoftrust
What Marketers Should Be Measuring Now
Featuring Alex Rynne, Karl Sjogren, Tsvetan "T" Tsvetkov and Mike Menkes
It is likely that many of the goals and KPIs your organization set earlier in the year have been reshaped due to the disruption of COVID-19. Business leaders are being challenged to adapt on the fly and draw up new roadmaps. The prerogative: navigate the path to recovery, but it's important to note that your growth goals may look different.
Marketing to the CFO
Featuring Ty Heath, Fran Cassidy, Frank Cooper and Rob Norman
Just like the customer is always right, Finance always gets the final say – over your budget, your KPIs, and your success. Learn how to positively shift your relationship with finance using shared language and trusted relationships within the business.
Events 2.0: The New Virtual Experience
Featuring Alex Rynne, Ryan Lytle and Chris Packard
We surveyed hundreds of marketers and 69% cited 'switching in-person events to virtual events' as a major challenge over the past 2 months. Learn how our internal LinkedIn Media Production team went virtual overnight and how Adobe turned their annual Summit into an engaging, accessible and personalized digital experience.
The Marketing Balancing Act
Featuring James Arnall, Emma Rush, Sabrina Rodriguez, Grace MacDonald
Is balancing long-term brand building and short-term sales activation a key priority for your team in 2020? We've created a digital space for B2B marketers to discuss The Marketing Balancing Act. Our panellists discussed this and more in the latest episode of Live with Marketers. Watch the discussion now.
How Insights Can Inform the Next Decade of Marketing
Featuring Sean Callahan, Lacey Miyazaki and Allen Gannett
A decade of marketing is behind us and a new decade lies ahead. Let’s kick off 2020 with a look back at insights from the past decade of B2B marketing, what we can learn and how this data informs content creation and consumption patterns for 2020.
Building a Brilliant Brand on Social
Featuring Steve Kearns, Ish Verduzco, Nick Martin, Alyson Brewer-Hay
Social media, when done well, is magical. One witty, well-crafted post can deepen relationships with key audiences and elevate your brand to superstar status. But when mishandled, just 150 characters can set your brand back years in well-earned trust and credibility.
Why Measuring ROI Quickly Poses Challenges for Marketers
Featuring Alex Rynne, Ami Trivedi, Andrew Kaplan and Mandy McEwen
As marketers, we understand the pressure to demonstrate impact and drive business growth. Despite the importance of proving this value, calculating and demonstrating ROI can be difficult. In fact, 63% of digital marketers do not feel very confident in their ROI measurement and as a result do not share results as readily with stakeholders.
Talent, Creativity and the Future of Marketing
Featuring Mohamed Zohny and Raymond Coppinger
We all know that what we do today sets the foundation for future growth and success. But what should we, as marketers, be doing? Our international panel of marketing leaders explored this and more in Live with Marketers from Europe.
The Secret Life of Marketers on LinkedIn
Featuring Katie Martell and Michael Brenner
Watch to learn how the brightest marketers in the biz are leveraging the platform, including the importance of injecting personality into your content and humanizing your brand.
Why the Play Button is the Hottest CTA on the B2B Web
Featuring Chad Lakin and Stacy Adams
Watch to learn why buyers are craving video and why B2B marketers should not dismiss it. This episode also includes tips for creating video content on a shoe-string budget.
B2B Trends for the Contrarian Marketer - Second Edition
Featuring Ty Heath, Peter Weinberg and Jon Lombardo
Watch LinkedIn's global leads of market development discuss contrarian ideas in B2B marketing and how these little-known best practices can give you a significant edge over your competition.
Brand Storytelling in a B2B World
Featuring Kevin Ryan and Keith Browning
A great B2C brand campaign gets the whole world talking. How can we create these same emotive narratives in B2B marketing? Our Brand Marketing Leaders looked at the importance of B2B brand storytelling, the role of emotion in B2B and how they built a successful brand strategy over the last two years.
How to Build a Content Franchise
Featuring Keith Richey, Carmen Simon and David Beebe
In the entertainment industry, content franchises — think “Star Wars” and the Marvel movies — are coveted properties. Because of their brand value, these properties can function like annuities for their owners. So how can marketers leverage content franchises and reinvest in what’s working for greater efficiency reach, relevance and impact?
The Staying Power of Breakthrough Ideas
Featuring Wendy Clark and Rob Norman
Inspiring your team to create the next billion dollar branding idea is no small feat, especially in this competitive, ever-evolving landscape. In this episode, we discuss with agency leaders what it takes to develop breakthrough ideas.
Brand Awareness vs. Lead Gen: Battle or Balance?
Featuring Heidi Bullock and Evy Wilkens
As B2B marketers, determining whether to prioritize brand awareness or lead gen is a challenge. In this episode, we discuss this tension and provide tips for an effective full funnel marketing strategy.
B2B Trends for the Contrarian Marketer - First Edition
Featuring Ty Heath, Peter Weinberg and Jon Lombardo
Watch LinkedIn's global leads of market development discuss contrarian ideas in B2B marketing and how these little-known best practices can give you a significant edge over your competition.
Growing an Active Community for Your Brand
Featuring Tomer Cohen and Penny Wilson
Every business relies on its communities: your employees, your customers, and your prospects. In this episode, we discuss the power of communities and how to grow them to drive business success.
What Should Marketers Really be Measuring?
Featuring AJ Wilcox, Lacey Miyazaki and Patrick Chen
There has never been more pressure on B2B marketers to demonstrate their impact on driving pipeline and revenue results. But are we measuring the right things? In this episode, we explore questions around measurement and dial in on how marketers can use ROI to make decisions and prove impact.
Can Storytelling Save Marketing?
Featuring Brian Solis and Sean Callahan
Did you know that over half a million marketers list storytelling in their profile on LinkedIn? Watch to learn why marketers have become obsessed with telling stories, its value and how to put it into action.
Secret Sauce: How LinkedIn uses LinkedIn for Marketing
Featuring Cassandra Clark, Alex Rynne and Gaurav Nihalani
Get insider tips for effective LinkedIn advertising campaigns from our own practitioners.
How to Maximize Your Blog Content
Featuring Andy Crestodina and Michael Brenner
In this episode, we discuss actionable strategies for elevating your blog performance from suggested frequency to activating your employees to promote content.
Beyond Cat Videos: Driving Business with Social Media
Featuring Steve Kearns Cohen and Koka Sexton
Social media isn't just a black hole of cat videos. It's a way to grow your business at scale. Learn how to optimize your social media strategy with tips from the experts.
Inside the Millennial Marketer's Mind
Featuring Meghan Brockmeyer and Rachel Lefkowitz
Marketers are desperately trying to understand millennials because they're aware of how much purchasing power they already have. In this episode, get to know the millennial mindset and way to engage them.
Are You Measuring What Matters?
Featuring Amanda Bates and Patrick Chen
Break through the metric jargon and develop a strong understanding of the basics with our panel of experts.
The Sweet Spot of True Measurement
Featuring Megan Golden and Michael McEuen
It’s not just about measuring your marketing programs, it’s about the conclusions you can draw.
Solving for ROI on LinkedIn
Featuring Cassandra Clark and Marcus Andrews
Join us to learn how the LinkedIn Marketing team calculates ROI and how you can measure 'beyond the click.'
