ABM is Alive and Well
In B2B marketing, now more than ever, we know how critical it is to engage high-value accounts and identify new opportunities. Marketers who adopt an account-first approach are more agile and budget-efficient by focusing on aligning sales and marketing, targeting high-quality audiences, and tracking ROI.
This broadcast will dive into Account-Based Marketing (ABM) on LinkedIn and beyond in this digital-first environment. You’ll hear from thought leaders like Jason Widup, VP of Marketing at Metadata.io, and Emily Anthony, Senior Director of Media Services at Merkle, as well as our own resident ABM experts here at LinkedIn, Kaitlin Bellay.
Here’s what you can expect:
- Why ABM makes sense for every B2B marketing strategy
- Insights into the future of ABM
- Success stories from marketers like you
- Actionable tips for your ABM programs