Is balancing long-term brand building and short-term sales activation a key priority for your team in 2020? We've created a digital space for B2B marketers to discuss The Marketing Balancing Act. Our panellists discussed this and more in the latest episode of Live with Marketers. Watch the discussion now.
Marketing effectiveness is often measured by short-term tactics with clearer KPIs, easily reported to stakeholders, and driving attributable revenue. Yet studies have found that marketers who outperform their competition think and act long-term, running and measuring campaigns for more than six months. And research from the B2B Institute with Binet & Field states that 'only 4% of B2B marketers measure impact beyond six months'. Where is the balance?
Check out the recording and continue the conversation on LinkedIn #livewithmarketers
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