How to Create Inclusive Marketing Moments
Businesses are used to operating for the good of their stakeholders, investors, employees, and customers. However, consumers are increasingly looking to businesses to make a positive impact on society. People want to know your business’ values before they buy. What’s more, they want to make sure those values match their own, and they want to see action — not just words.
Marketers have the responsibility to tell the (true!) story of a brand’s values, how the brand is making a difference, and how consumers can join the mission.
In this episode of Live with Marketers, we’re talking about this social responsibility with:
Lola Bakare, CMO Advisor & Inclusive Marketing Strategist, be/co
Maddy Kulkarni, Global Marketing Director, Sustainability & Impact, Pepsico
Join us for the conversation to learn:
- How marketers can take the lead on social impact
- How to achieve revenue, reputation and social impact at the same time
- How to get executive buy-in for social impact initiatives