Champions of B2B Creativity
On-Demand Webinar
60 minutes
Get ready to learn more about:
- Creativity in B2C vs. B2B and what B2B marketers can learn
- The opportunity for agencies that chose to focus on B2B
- Guidance on overcoming organizational barriers to investment in B2B Creativity
- How developing 5-star creative will give you an edge
Featured Speakers

Ty Heath
Director, Market Engagement
The B2B Institute
LinkedIn
The B2B Institute

Jann Martin Schwarz
Senior Director
The B2B Institute
LinkedIn
The B2B Institute

Dean Aragon
CEO & Vice Chairman
Shell Brands
International AG
Shell Brands
International AG

Jon Lombardo
Global Lead
The B2B Institute
LinkedIn
The B2B Institute

Kirsten Allegri Williams
Chief
Marketing Officer
Optimizely
Marketing Officer
Optimizely