How to Build a Content Franchise
In the entertainment industry, content franchises — think “Star Wars” and the Marvel movies — are coveted properties. Because of their brand value, these properties can function like annuities for their owners. So how can marketers leverage content franchises and reinvest in what’s working for greater efficiency reach, relevance and impact?
In this episode of Live with Marketers, we pull back the curtain to show how our marketing team at LinkedIn has built our own content franchise in our ‘Sophisticated Marketer’ series.
Tune in to learn:
- How to organize a team around a content franchise
- How our team has built a content franchise and how other companies have successfully done it
- How you can fuel an always-on, cross-platform content strategy, without you having to set up a 50-person brand newsroom
- Tips for choosing a scalable distribution strategy
Creating content, let alone a content franchise, can be a daunting project. But we’re here to tell you that it doesn’t have to be.
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