Sophisticated Guide to Thought Leadership
Learn how to deliver a world-class thought leadership strategy.
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The definitive guide on how to grow your businesses and build your brand on LinkedIn.
Sophisticated Guide to Thought Leadership
Learn how to deliver a world-class thought leadership strategy.
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Sophisticated Guide to Content Marketing
Improve audience identification, content strategy, content creation, and measurement.
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Sophisticated Guide to Global Content Marketing
Identify the balance between global and local content that best suits your business.
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Sophisticated Marketer Quarterly Magazine
Our latest issue tackles the challenge of sales and marketing alignment head-on. We’ve packed in special reports, how to build sales and marketing chemistry, and how to align on the right target audiences.
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We’ve created this superhero issue to help you flex your full-funnel marketing powers and meet that challenge.
We explore how storytelling became such an important themein modern marketing.
Packed with insights from pioneering marketing thinkers and content inspiration.
With contributions from psychologists, rock stars, media strategists and technology experts, this issue will give you a very different perspective on marketing.
The Sophisticated Marketer's Book of Wisdom & Podcast
50 ideas, 18 guests, 1 unique book of marketing wisdom
The best of season six of The Sophisticated Marketer’s Podcast packed into one book of irreverent inspiration.
Below is the complete collection of original guides, sessions and magazines from the Sophisticated Marketer’s Series.
Looking for something specific? Use the filters below to find resources by resource type or topic.
Sophisticated Marketer's Guide: LinkedIn Learning Course
Build awareness, engage your audience and drive conversions with our free LinkedIn Learning course.
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Guide to Marketing on LinkedIn
The definitive guide on how to grow your businesses and build your brand on LinkedIn.
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Guide to Content Marketing
Improve audience identification, content strategy, content creation and measurement.
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Guide to Global Content Marketing
Always-on marketing — where it came from, where it’s going & how marketers can benefit.
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Guide to Thought Leadership
Learn how to deliver a world-class thought leadership strategy.
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Crash Course in Account-Based Marketing
A brief guide to ABM for marketers and sales professionals, regardless of skill level.
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Crash Course in Metrics & Analysis
Create a metrics and analytics program that fits your organization.
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Crash Course in Lead Nurturing
Turn anonymous and known leads into customers using multi-channel nurturing.
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Crash Course in Full Funnel Marketing
Generate awareness, engage prospects and drive leads.
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Crash Course in Always-On Marketing
Always-on marketing - where it came from, where it’s going & how marketers can benefit.
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Webinar Series
A comprehensive Sophisticated Marketer’s journey.
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Sessions: Targeting
Understand and engage the people who matter most to your business.
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Sessions: Engagement
How to get the people who matter most to care about your message and your brand.
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Sessions: ROI
Better understand marketing ROI and how to calculate your marketing ROI on LinkedIn.
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SMQ: Issue 5
Get your sales and marketing orchestration efforts in tune.
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SMQ: Issue 4
Help flex your full-channel marketing powers and meet that challenge.
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SMQ: Issue 3
Essential reading for any marketer looking to tell more compelling stories.
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SMQ: Issue 2
Make ‘em laugh: Funny B2B marketing campaigns we can learn from.
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SMQ: Issue 1
Introducing the magazine for B2B marketers, by B2B marketers.
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Sophisticated Marketer’s Book of Wisdom
Essential nuggets of wisdom that we believe every marketer should have access to.
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