No two digital transformation journeys are the same. They are unique to businesses and sectors, shaped by both situation and future strategy. However, every transformation journey has two things in common. They all require new skills – and they all require them quickly.
Nowhere is this more true than of the marketing department. In a previous episode of Live with Marketers in EMEA, we discussed how marketing belong at the centre of digital transformation: keeping the process focused on customer value, providing a unifying vision for the organisation to rally around, and bringing the benefits of transformation to life. Stepping up into this role demands that marketing teams transform their own capabilities. We need the skills that will equip us for the digital transformation of marketing – and also the skills that can help us to re-orientate the business as a whole for a digitally transformed world.
In this show, we met leaders who have been taking on their marketing teams transformation journeys – and in the process act as partners for other businesses in making digital transformation happen. Continue to lend your voice to the conversation #LiveWithMarketers
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EMEA and LATAM, LinkedIn