What does the Future of Growth look like?
Live with Marketers @ Home Edition
In our latest At Home Edition of Live with Marketers, our panel looked forward to 2021 and explored how the Future of Growth is taking shape.
Josh Graff is LinkedIn’s UK Country Manager and Vice President EMEA and LATAM. He’s balanced a proactive pivot to remote working with the need to maintain culture and values, and support marketers in finding paths to growth through the pandemic. As the leader of LinkedIn’s Marketing Solutions business, he’s also had wide-ranging conversations with businesses large and small about the challenges they face – and the strategies they’re adopting.
MVF is a business that proves businesses can succeed by breaking conventions. It’s both one of the fastest-growing companies in the UK, and the Sunday Times Best Place to Work. Sales Director Samairah Maqsood and Chief Operating Officer Andrew Harkness know that a really unique workplace culture, coupled with a performance mindset, has driven success throughout a year no one could have anticipated.
Together, our panel talked about the unexpected pivots and structural changes that 2020 drove, a changing relationship between sales and marketing, and the vital role that culture needs to play in enabling organisations to adapt.