Every business relies on its communities: your employees, your customers, and your prospects. At the end of the day, the strength of these communities help drive success of the business.

But building a engaged community online is hard stuff. There are so many levers you can pull to grow your digital community -- good content, active responses, an authentic voice. So as a business owner or marketer, how do you find your place in the world’s professional community?

In the latest episode of Live with Marketers, Growing an Active Community for Your Brand, you’ll hear from experts Penny Wilson, CMO of HootSuite, Tomer Cohen, VP of Product for LinkedIn Pages and Megan Golden, Group Manager of Global Content and Social Media Marketing, as they discuss:

  • The strength of communities for your brand
  • How a good community elevates your brand
  • Best practices to foster a good community
  • Understanding what tools to leverage to scale your efforts 

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Featured Speakers

Megan Golden
Megan Golden
Group Manager
Global Content and Social Media Marketing
LinkedIn
Tomer Cohen
Tomer Cohen
Vice President of Product
LinkedIn
 
Penny Wilson
Penny Wilson
Chief Marketing Officer
Hootsuite