What Marketers Should Be Measuring Now
Duration: 60 minutes
It is likely that many of the goals and KPIs your organization set earlier in the year have been reshaped due to the disruption of COVID-19. Business leaders are being challenged to adapt on the fly and draw up new roadmaps.
The prerogative: navigate the path to recovery, but it's important to note that your growth goals may look different.
Tune into our next Live with Marketers broadcast to hear how marketing leaders at Nielsen and Analytic Partners are evolving how they measure campaign effectiveness.
- How to measure in an economic downturn
- How to plan for a strong recovery with best practices for driving growth and ROI
- Analytic Partners' ROI Genome, which is a powerful solution that uncovers best practices for marketing success
- How LinkedIn can help you optimize your measurement strategy
- Predictions on the future of measurement