The Staying Power of Breakthrough Ideas
Many say that the need for agencies is waning. We’re here to provide a contrarian perspective: the utility of the creative agency never dies. In fact, we’d argue that brands need creative agencies now more than ever. Why? Because agencies are often the stewards of breakthrough ideas and campaigns -- those that have the ability to create sustainable economic value for their clients.
But inspiring your team to create the next ‘billion dollar’ branding idea is no small feat, especially in this competitive, ever-evolving landscape. Doing so requires a change in behavior: a change in staffing, and, ultimately, a change in the way we advise clients to prove the value of good marketing.
In this lively chat with DDB Worldwide Chief Executive Officer, Wendy Clark and former GroupM Chief Digital Officer, Rob Norman, you'll hear LinkedIn’s Jann Schwarz facilitate a thought-provoking discussion on:
- Building a long-term agency strategy
- Fostering a culture that encourages brilliant ideas
- Scaling the production of brilliant ideas
- Hiring and retaining diverse teams to reflect the world we live in