LIVE with Marketers: The Sweet Spot of True Measurement
featuring AdStage

On-Demand Webinar

It’s not just about measuring your marketing programs, it’s about the conclusions you can draw.

An increasing number of marketers are embracing full-funnel marketing. Changes in the buyer’s journey – particularly the fact that prospects may be as much as 90 percent complete with the purchase process before reaching out to a salesperson – mean that marketers must be delivering relevant messages throughout the path to purchase. And that requires a deeper understanding of full-funnel marketing.

Tune into "The Sweet Spot of True Measurement", a on-demand webinar, to learn:

  • The difference between metrics and analytics and how to take advantage of both
  • What full-funnel marketing is and how your company can leverage it
  • Goals, tactics, and metrics for reaching prospects in the upper funnel vs. the lower funnel
  • LinkedIn's unique approach to full-funnel marketing
  • How to effectively use the full range of LinkedIn Marketing Solutions in the upper and lower funnel

 

Megan Golden
Megan Golden
Senior Content Marketing Manager
LinkedIn Marketing Solutions

Michael McEuen
Michael McEuen
Director, Marketing and Growth
AdStage

Alex Rynne
Alex Rynne
Content Marketing Manager
LinkedIn Marketing Solutions