Sales & Marketing Alignment: Moments of Trust
Live with Marketers @ Home Edition
In a recent study by Forrester Consulting, commissioned by LinkedIn, 89% of sales and marketers surveyed said their priorities for the next 12 months depend on successful sales and marketing alignment. But, what does this mean in reality?
In our first crossover episode of Live with Marketers and Live with Sales Leaders, our guests Alison Orsi (Vice President and CMO, IBM EMEA), Hans A.T. Dekkers (Chief Digital Officer and VP Digital Sales, IBM EMEA) and Jeff Davis (Founder and Principal, JD2 Consulting & Author) debated what successful alignment looks like, their successes and challenges in their organisation and with clients, and the impact of misalignment on customers.
Tune in and get involved with the conversation #momentsoftrust