A great B2C brand campaign gets the whole world talking. How can we create these same emotive narratives in B2B marketing?
In this live broadcast, our Brand Marketing Leaders looked at the importance of B2B brand storytelling and talked about how they built a successful brand strategy over the last two years.
In our latest Live with Marketers broadcast from Europe, we discussed:
- What B2B marketers can learn from B2C brand campaigns
- The placement of Brand in a broader marketing strategy
- The importance of storytelling in creating a compelling brand narrative
- And, how we pull it all together with effective measurement