Full Funnel Marketing Myths
Is performance marketing dead? Are we all brand marketers now? Is lead generation more important than brand awareness? How can we best measure the ROI on thought leadership and brand awareness campaigns?
Tune in to our next Live with Marketers to get answers to these questions and more:
- Better understand the sweet spot between paid and organic efforts
- What authentic thought leadership looks like
- How to balance your content to serve multiple objectives (Lead gen, brand awareness, thought leadership)