On this episode of Live with Marketers, we tackled a topic that has been at the forefront of all our conversations over the last 12 months.
Should marketers trust agility over strategy? Many marketers are starting 2021 with agility at the top of their agenda. But… if we’re constantly changing direction, do we ever get to where our business needs to be?
Although the marketing landscape is changing, the drivers of growth and profitability are still the same. Growth depends on balancing brand and demand. And, for some organisations, the Return to Growth depends on balancing strategy and agility.
Strategy won’t stop you being agile – and agility shouldn’t stop you being strategic.
Our panel discussed what this means to them, sharing how they’ve needed to be agile with their strategy and their teams – and how this fit into their wider objectives.