Tuesday, December 17, 2019
11:00am PT | 2:00pm ET
60 minutes

Social media, when done well, is magical. One witty, well-crafted post can deepen relationships with key audiences and elevate your brand to superstar status. But when mishandled, just 150 characters can set your brand back years in well-earned trust and credibility.

Building your brand’s social media presence is rewarding work, but success on social is fleeting and ever-evolving, requiring you to embrace a unique blend of hustle, business acumen and good judgement to keep up.

In this lively discussion, we’ll share tips for cultivating an authentic brand on social media, including:

  • How to develop a “human” voice, tone and point of view for each of your social media properties
  • When (and when not) to engage in cultural moments and holidays
  • How to map strong engagement back to the metrics your business cares about

Register Now!

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Steve Kearns
Steve Kearns
Marketing Manager, Social Media
LinkedIn
Ismael Verduzco
Ish Verduzco
Diversity Specialist, Strategic Partnerships
Snap Inc.
Nick Martin
Nick Martin
Global Social Engagement Specialist
Hootsuite
Alyson Brewer-Hay
Alyson Brewer-Hay
Community Manager
LinkedIn