On-Demand Webinar

Building a Brilliant Brand on Social

Social media, when done well, is magical. One witty, well-crafted post can deepen relationships with key audiences and elevate your brand to superstar status. But when mishandled, just 150 characters can set your brand back years in well-earned trust and credibility.

Building your brand’s social media presence is rewarding work, but success on social is fleeting and ever-evolving, requiring you to embrace a unique blend of hustle, business acumen and good judgement to keep up.

In this lively discussion, we share tips for cultivating an authentic brand on social media, including:

• How to develop a “human” voice, tone and point of view for each of your social media properties
• When (and when not) to engage in cultural moments and holidays
• How to map strong engagement back to the metrics your business cares about