Secret Sauce: How LinkedIn uses LinkedIn for marketing
On-Demand Stream

At LinkedIn Marketing Solutions, we use our own products, ‘sprinkle on our own spices’ so to speak and now we’re ready to share EXTRA HOT insider tips for effective LinkedIn campaigns.

This very unique episode brings together the minds of our content marketing, demand generation and digital teams to give you a holistic, tactical look at how LinkedIn uses LinkedIn for marketing. It’s an episode for practitioners, by practitioners, if you will.

So why is this Secret Sauce so spicy? We’ve packed in:

• How our cross-functional teams work together to launch objective-based LinkedIn marketing campaigns from inception to post-launch
• Exclusive products tips based on the results of real A/B tests
• Tactical tips on campaign naming, bidding and budget management and targeting
• Guidance on some of our latest tools to help you prove ROI on your campaigns