What Should Marketers Really be Measuring?
There has never been more pressure on B2B marketers to demonstrate their impact on driving pipeline and revenue results. But are we measuring the right things? Does click-through rate even matter? And have we seen the end of last-click marketing attribution? Is the key to effective B2B lead generation… fewer leads?
These are just a few of the questions we explore during this episode of Live with Marketers. Watch to learn:
- When to use ROI to make decisions
- What metrics to use for each marketing tactic
- Biggest mistakes marketers make in measurement and how to prevent this
- How marketers are finding ROI on LinkedIn
LinkedIn Sales Solutions