Brand Awareness vs. Lead Gen:  Battle or Balance?
On-Demand Stream

In one corner, we have brand awareness, which shapes perception, establishes authority and builds relationships with your prospects and customers by getting your brand’s word out. In the opposite side of the ring we have lead generation - essentially a strategic dance of attraction and conversion, turning prospects into paying customers. Ding ding ding - the discussion is on!

Which do you focus most of your time on? Is it the ultimate battle or a fine balance? In this episode Live with Marketers, you'll see special guests Heidi Bullock, CMO of Engagio and Evy Wilkins, VP of Marketing at Traackr share:

• How marketers can measure brand awareness
• The potential danger of only focusing only on lead generation
• Tips for effective full funnel marketing
• Examples of successful brand awareness campaigns