B2B Trends for the Contrarian Marketer
 

We believe that there’s never an advantage to following the crowd — especially in marketing, when the crowd is usually wrong. You’re invited to the next episode of Live with Marketers where you’ll hear from LinkedIn’s Global Leads of Market Development, Ty Heath, Peter Weinberg and Jon Lombardo. They discuss contrarian ideas in B2B marketing and how these little-known best practices can give you a significant edge over your competition.

Watch the on-demand broadcast to learn:

• Why more data often leads to worse outcomes
• Why targeting non-buyers of your products is effective
• Why to choose “impersonalized” creative over "personalized" creative