Why Measuring ROI Quickly Poses Challenges for Marketers

As marketers, we understand the pressure to demonstrate impact and drive business growth. Despite the importance of proving this value, calculating and demonstrating ROI can be difficult. In fact, 63% of digital marketers do not feel very confident in their ROI measurement and as a result do not share results as readily with stakeholders.

In this episode of Live with Marketers, we break down ROI and discuss why time is an important element to consider when measuring and sharing marketing impact, including:

• Why most marketers are reporting on ROI too soon
• The difference between ROI and KPIs and how to use both to showcase the full value of your digital marketing efforts
• Why measuring ROI over the length of the sales cycle can lead to more accurate reporting, greater marketer confidence, and improved campaign management