2022 B2B Trends for the Contrarian Marketer
Reject consensus opinion and gain a significant edge over competition with these top B2B marketing trends for 2022.
We believe that there’s never an advantage to following the crowd— especially in marketing, where the crowd is usually wrong. Listen to LinkedIn’s Director of Market Engagement, Ty Heath, Head of Development, Peter Weinberg, and Head of Research, Jon Lombardo, as they discuss contrarian ideas in B2B marketing and reveal the top trends for 2022.
This episode of Live With Marketers will include “contrarian and right” ideas, such as:
- Why you should advertise to people who won’t buy from you today.
- Why “brand awareness” is out, and “situational awareness” is in.
- Why there is no great product without great marketing, especially in B2B.