Why is having both paid and organic strategies critical to success? How can you fix the disconnect between organic and paid social?
Organic and paid content have unique, yet complementary roles in your overall strategy. The benefit of paid media comes from reaching a new audience and guiding them through the funnel. The value of organic is in nurturing these audiences to keep your brand top-of-mind.
When leveraged together, organic and paid content help drive impact and transform customers into loyal brand advocates. The true wins come from a holistic strategy, with clearly defined roles for each.
Watch this [in]novate session to discover actionable tips for building a holistic content strategy to grow your business and address the needs of customers throughout the lifecycle funnel.
IAPP - International Association of Privacy Professionals