Learn more about the LinkedIn Collective, a community designed for and by B2B marketers to inspire excellence and success for all of us.
Get inspiration, insights and innovative ideas to help you achieve B2B marketing success
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B2B marketers don’t have to rely on tools that aren’t made for them anymore. LinkedIn Partners offer a better alternative.
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Over the next few weeks, we’ll be rolling out exciting changes to your Pages admin view that will make your brand more engaging, more responsive and more connected to your audi...
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Targeting and audience building
Understanding who makes buying decisions is crucial for B2B success. Learn how buying committees have evolved.
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New research shows that generative AI is reaching a state of relative maturity in B2B marketing, and becoming a central focus in skill development.
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Trends, tips, and best practices
Get advice on building a better content workflow, mastering influencer marketing, and more in this week’s roundup.
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Get your content in front of the right audience with influencer co-created content. Here’s how.
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Targeting and audience building
Ready to refine your audience targeting strategy? Explore the latest on B2B audience targeting in our guide full of practical LinkedIn tips.
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Track these website metrics to understand and optimize the performance of this essential B2B marketing touchpoint.
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Trends, tips, and best practices
Discover why B2B brands struggle with CX and how "Customers Know You Suck" by Debbie Levitt provides the framework to improve customer satisfaction and loyalty.
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Trends, tips, and best practices
This week’s round up features data-driven best practices for B2B marketing, a new way to look at marketing ROI, and much more.
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Repurposing content is one of the biggest efficiencies you can bring to your strategy. Learn how to spin quality content into multiple shareable assets.
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Content marketing remains the engine that drives B2B business strategies far and wide, even as best practices evolve.