We’re marketers on LinkedIn, just like our customers. Here’s what we learned from our most popular posts this year.
Social media marketing for B2B brands
Learn how to make your B2B brand stand out on social media, and get resources that can help you adapt to the shifting social landscape.
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By 2025, 80% of your sales interactions will happen online. That means implementing modern B2B social media best practices like these is paramount.
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These seven quotes represent some of the best ideas we’ve heard on how to use social media to communicate your brand’s true identity here and now.
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How can your brand earn Gen Z fans? Here we explore examples of posts from brands that are standing out with Gen Z on LinkedIn.
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A new report from eMarketer shows how five pillars of digital trust impact social ad engagement, and rates nine platforms through the eyes of users.
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Trends, tips, and best practices
Dig deep into content planning, metrics, and SEO in this week’s roundup of marketing content.
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You want to change the world, but where do you start? Find a good merging point for your social activism efforts with guidance from these quotes and charts.
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Articles for Pages is a powerful new capability on LinkedIn that enables deep and impactful thought leadership. Here’s how 7 top brands are using it.
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Reaching the right audience at the right time is critical to the success of pharma brands. See what leading marketers are doing to break through the noise.
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Social media managers increase brand visibility, engage prospects, and drive revenue. But misconceptions deprive them of the credit they deserve.
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Startups face three key challenges: telling their story, understanding their customer, and building a customer base. Let’s solve them.
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Executive thought leadership can deliver a decisive marketing advantage when done well. Here’s how you can learn to nail this crucial tactic.
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Hootsuite's Sarah Dawley shares 5 key social media trends marketers should pay attention to in 2020.