Big Minds Collective Articles

  • Three shifts in marketing strategies heading into 2021

    Three shifts in marketing strategies heading into 2021

    December 9, 2020

    How radically will the return to growth strategies that marketers follow in 2021 differ from the plans they had in place this time last year? We asked a group of marketing and media thinkers with a unique perspective on how the landscape is changing: the senior leaders and strategists at media agencies. LinkedIn’s roundtable of agency leaders are experts who are...

  • How to be an optimist ahead of the New Year

    How to be an optimist ahead of the New Year

    December 7, 2020

    How optimistic should marketers be as they build their return to growth strategies for 2021? What qualities should they put their faith in – and what predictions can they make with confidence? At a time when hope is growing of an end to the pandemic but significant uncertainty remains, LinkedIn has been sounding out the views of a group who spend much of their...

  • Data to inform your return to growth strategy

    Five insights for marketers from LinkedIn’s Chief Economist

    December 3, 2020

    Karin Kimbrough is the eyes and ears of LinkedIn’s vision to create economic opportunity for every member of the global workforce. As our organisation’s Chief Economist she combines LinkedIn data with other insights for a real-time picture of how the economy is changing, where opportunity can be found, and how people can respond. In 2020, those eyes and ears...