Big Minds Collective Articles

  • What Brand Trust means – and why it matters

    What Brand Trust means – and why it matters

    April 21, 2021

    Trust: it’s something that most brands aspire to, that influences buying decisions across sectors, that consumers increasingly demand to feel when dealing with a business, and that’s essential to future growth. But what exactly is it? How can you earn it? And how can you defend it once you do? These were the issues on the virtual table at the latest gathering of...

  • Marketing for a Circular World

    Marketing for a Circular World

    March 23, 2021

    In 1968, the crew of Apollo 8 took the first colour photographs of the earth from space. They were images that famously shifted human beings’ perspective on the planet. The earth was not an infinite space with an endless horizon of possibilities. It was a fragile lifeboat floating in darkness. It was a closed system where everything was connected, every resource...

  • Three shifts in marketing strategies heading into 2021

    Three shifts in marketing strategies heading into 2021

    December 9, 2020

    How radically will the return to growth strategies that marketers follow in 2021 differ from the plans they had in place this time last year? We asked a group of marketing and media thinkers with a unique perspective on how the landscape is changing: the senior leaders and strategists at media agencies. LinkedIn’s roundtable of agency leaders are experts who are...

  • How to be an optimist ahead of the New Year

    How to be an optimist ahead of the New Year

    December 7, 2020

    How optimistic should marketers be as they build their return to growth strategies for 2021? What qualities should they put their...

  • Data to inform your return to growth strategy

    Five insights for marketers from LinkedIn’s Chief Economist

    December 3, 2020

    Karin Kimbrough is the eyes and ears of LinkedIn’s vision to create economic opportunity for every member of the global workforce. As...