Big Minds Collective Articles

  • Do marketing strategies need new thinking for a post-pandemic world?

    Do marketing strategies need new thinking for a post-pandemic world?

    July 5, 2021

    When the world changes, how radically should the way we think about marketing and media strategy change in response to it? The balance between tried and tested principles and intriguing new ideas has always been a delicate one for marketers to get right. A quick glance at the writing of Marketing professors like Mark Ritson or Byron Sharp proves that. As a...

  • Tim Harford on the real relationship between technology, disruption and innovation

    Tim Harford on the real relationship between technology, disruption and innovation

    July 1, 2021

    Ridley Scott’s 1982 film Blade Runner presents a startling vision of an imagined 2019. Artificial Intelligence and genetics have reached a point where synthetic humans known as replicants are indistinguishable from the real thing. They walk, talk, think and feel as we do… so much so that the film’s protagonist, played by Harrison Ford falls in love with a...

  • Agency leaders share where marketing inspiration comes from

    Agency leaders share where marketing inspiration comes from

    May 24, 2021

    Marketing has many roles to play in 2021. The return to growth for businesses depends on identifying and responding to shifts in demand, dealing with a new digital landscape and new buyer preferences when it comes to navigating it, balancing the need to build brands with the requirement to rebuild revenues. However, running through all of these different facets...

  • What Brand Trust means – and why it matters

    What Brand Trust means – and why it matters

    April 21, 2021

    Trust: it’s something that most brands aspire to, that influences buying decisions across sectors, that consumers increasingly demand...

  • Marketing for a Circular World

    Marketing for a Circular World

    March 23, 2021

    In 1968, the crew of Apollo 8 took the first colour photographs of the earth from space. They were images that famously shifted human...

  • Three shifts in marketing strategies heading into 2021

    Three shifts in marketing strategies heading into 2021

    December 9, 2020

    How radically will the return to growth strategies that marketers follow in 2021 differ from the plans they had in place this time...