Sophisticated Marketers Podcast Articles

  • The audience-building plays that inspire a content marketing evangelist

    The audience-building plays that inspire a content marketing evangelist

    November 23, 2018

    Content marketing varies hugely depending on where in the world you are. Across regions, markets and cultures, marketers encounter audiences with very different expectations of how to engage with brands. They also work within marketing cultures that have their own views about the role that content can play for them. This creates different challenges for content,...

  • What does creativity mean?

    What does creativity mean? here’s the best 10-word definition I’ve heard

    October 23, 2018

    A few weeks ago, an unusual man walked into our pop-up podcast recording studio in LinkedIn’s London offices. He wasn’t somebody who would usually be found in an office of any kind, still less one occupied by a marketing team. He had an unusual air about him, and an unusual intensity that made interviewing him face-to-face both thrilling and just a little bit...

  • The Saigon Kick secret to living a face-melting creative life, despite the setbacks

    The Saigon Kick secret to living a face-melting creative life, despite the setbacks

    October 16, 2018

    Ever felt kicked in the teeth by a marketing career? Stymied by constantly shifting politics at work? Sidelined by arbitrary budget cuts? Your very existence threatened by the next disruptive technology? Wondering why you keep going and considering whether now might be the time to pack it all in? Then I have a post that you really should read. It’s written by...

  • Singer-songwriter Anna Pancaldi (@annapancaldi) shares songs, stories and insights on creativity in our first video podcast

    Storytelling Lessons from Singer Songwriter Anna Pancaldi

    August 9, 2018

    When is an episode of a marketing podcast far more than an episode of a marketing podcast? When it’s also a live performance by one of...

  • 50 ideas, 18 guests, 1 unique book of marketing wisdom

    50 ideas, 18 guests, 1 unique book of marketing wisdom

    May 10, 2018

    Season Six of The Sophisticated Marketer’s Podcast was the most fun that any marketer could hope to have with a microphone. We couldn’...

  • The author of Unbranded wraps up Season Six of The Sophisticated Marketer’s Podcast in style

    Five Scott Stratten stories any marketer should hear

    April 27, 2018

    You’ve got to wrap things up in style. And for Season Six of The Sophisticated Marketer’s Podcast, that’s exactly what we’re doing....