Content marketing varies hugely depending on where in the world you are. Across regions, markets and cultures, marketers encounter audiences with very different expectations of how to engage with brands. They also work within marketing cultures that have their own views about the role that content can play for them. This creates different challenges for content,...
Sophisticated Marketers Podcast Articles
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A few weeks ago, an unusual man walked into our pop-up podcast recording studio in LinkedIn’s London offices. He wasn’t somebody who would usually be found in an office of any kind, still less one occupied by a marketing team. He had an unusual air about him, and an unusual intensity that made interviewing him face-to-face both thrilling and just a little bit...
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Ever felt kicked in the teeth by a marketing career? Stymied by constantly shifting politics at work? Sidelined by arbitrary budget cuts? Your very existence threatened by the next disruptive technology? Wondering why you keep going and considering whether now might be the time to pack it all in? Then I have a post that you really should read. It’s written by...
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When is an episode of a marketing podcast far more than an episode of a marketing podcast? When it’s also a live performance by one of...
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Season Six of The Sophisticated Marketer’s Podcast was the most fun that any marketer could hope to have with a microphone. We couldn’...
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You’ve got to wrap things up in style. And for Season Six of The Sophisticated Marketer’s Podcast, that’s exactly what we’re doing....