Saied Amiry, LinkedIn

Jessica Naeve, LinkedIn

 

Saied Amiry & Jessica Naeve open the day and introduce the event's theme, "Change Brings Opportunity: The Era of the Connected School".

Chip Paucek, CEO, 2U

Maya Pope-Chappell, LinkedIn

 

Join luminary speaker, Chip Paucek, CEO of 2U, along with moderator Maya Pope-Chappell, in a fireside chat as they discuss the state of higher education today & beyond. Topics will include views on the future of higher education, the digitazation of learning, outcomes measurement, and innovations within the space.

Chris Aldrich, Northeastern University

 

Listen to insights from Chris Aldrich, Marketing Manager at Northeastern University, about his ability to test and scale a sophisticated marketing strategy on LinkedIn's marketing platform.

Brian Kenny, CMO, Harvard Business School
Michael Schinelli, CMO, UNC Kenan-Flagler
Angela Lee Bostick, CMO, Emory University
Michael Levine, Enterprise Account Executive, LinkedIn

A distinguished panel of higher education marketing executives discuss the future of education given rapidly changing trends in the industry.

Matt Cooper, CEO, Visual.ly

Angela Lee Bostick, CMO, Emory University
 

Matt Cooper & Angela Lee Bostick discuss how content marketing has become increasingly important in attracting successful higher education candidates, and how Emory University successfully strategized and executed an effective content marketing campaign leverating existing assets & resources.

Andrew Crisp, CarringtonCrisp

Ira Amilhussin, LinkedIn

Lorraine Hester, LinkedIn
 

New research from LinkedIn and Carrington Crisp reveal what students believe about the return on investment of their higher education journeys, what factors drive student satisfaction and successful career outcomes, and what Admissions and Career Services departments think of social marketing platforms' efficacy.

Rob Humphrey, LinkedIn

Another year of tracking the student journey under his belt, Rob Humphrey explores what students are doing on LinkedIn, why you should care, and how this can inform your own personal branding strategy. In his usual high energy stye, hear stories from his travels and talks with thousands of students across the country. This session will provide unique insights about how to influence key stakeholders on social platforms, nurture valuable relationships, position you & your colleagues as savvy, social leaders.

Lendora Johnson, William & Mary - Raymond A. Mason School of Business

 

Listen to Lendora Johnson, Marketing Manager at the College of William & Mary, highlight innovative targeting and creative strategies that contributed to her success in attracting new students on the LinkedIn platform.

Driving Enrollment Quality with Advanced Paid Marketing Strategies

Michael McEuen, Director, Marketing and Growth, AdStage
Alex Lukashov, Director of Sales, AdStage
Liz Rossi, Paid Search Manager, Pearson
Forest Baker, Senior Account Executive, LinkedIn

 

For advanced cross-channel marketers investing heavily in paid social and other marketing channels, come listen to AdStage discuss the paid marketing acquisition landscape, covering topics such as re-targeting, cross-channel measurement, and paid social strategies that work for higher ed.
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Publish, Share Your Expertise and Drive Engagement

Maya Pope-Chappell, News Editor, LinkedIn

Join LinkedIn education editor Maya Pope-Chappell as she talks about how university leaders, faculty and administrators are using LinkedIn's publishing platform to share their insights, perspectives and expertise. You'll also learn best practices and get insider tips on what editors look for when they consider what to promote more widely among LinkedIn's 450+ million members worldwide.

 

Brett Walters, Senior Director, Duke Alumni Association

 

Listen to how the Duke Alumni Association successfully implemented a pilot program with LinkedIn to connect Duke Alums with their alma maters' Alumni Association.

Lindsey Edwards, LinkedIn

 

Hear from LinkedIn's Product team as we unveil some of the exciting developments that will help higher education institutions better market their programs and services on the LinkedIn platform.

Linkedin will be holding a "LinkedIn Ads Platform Masterclass" in LinkedIn's NYC offices. This educational workshop is perfect for paid social practitioners who want to learn more about how to best reach LinkedIn members in their Feed or via Text Ads. Session will include hands on work with our platform, tools, and dashboards. Inquire with your Account Executive if you would like to attend.