Henry will share how LinkedIn is continuing to evolve to meet the needs of higher education marketers, unveiling some of the exciting developments that will help higher education institutions better market their programs and services on the LinkedIn platform.

Laura will unveil our latest research detailing how marketer's can best influence the student decision journey. Jen will look at how to turn insights into action by leveraging proprietary data tools developed specifically for Education marketers.

We end the morning session with a discursive session from leading employers sharing thoughts on the benefits of hiring business school graduates, as well as consideration around the skills they lack in the workplace.

Time to grab lunch, meet peers and speakers and navigate the INfocus Pods: Publishing, Product & Insights 

LinkedIn is playing a transformational role amongst the student population, the fastest growing demographic on our platform. Charles will share insights into the student decision journey and the role LinkedIn plays in the process.

A practical approach for successful content marketing on LinkedIn, led by our in-house content marketing expert. 

A distinguished panel of higher education marketing experts share success stories and then look at the future of education given rapidly changing trends in the industry.