Kathleen Schaub

Kathleen Schaub

Vice President, CMO Advisory Service, IDC

Kathleen Schaub

Kathleen Schaub, Vice President of IDC's CMO Advisory Service, is a sales-savvy marketing leader with a 25+ year career. She joined IDC in 2011 where she provides research-based guidance and marketing best practices. Kathleen's career mission is helping companies achieve their business goals through better connection with customers and the application of management science to marketing. Kathleen accomplishes this mission as a researcher, analyst, consultant, writer, blogger, speaker, and coach. Among her recent speaking engagements were keynotes at major conferences FutureM and IDC Directions.

Kathleen held executive roles at leading technology companies, notably Sybase, where she was Vice President of Marketing Operations and earlier led product marketing. Kathleen also held executive positions at Cadence Design Systems, and she served as Chief Marketing Officer for ComputerLand.  She holds a BFA in Design from the California College of Art and an MBA from Saint Mary's College in Moraga, CA. Follow Kathleen on Twitter @kathleenschaub.

Sessions

  • Kathleen Schaub

    Thursday, September 18, 2014 11:15am - 12:00pm

    Social Buying Meeting Social Selling: How Trusted Networks Improve the Purchase Experience

    Ralston Ballroom

    Salespeople have long leveraged personal networks to gain the confidence of senior-level decision makers. All things being equal, people prefer to buy from those they know and trust. However, as buyers increasingly engage online instead of personally, are salespeople losing one of their most value strategies? How are senior executives using social media to support their purchasing process – or are they? What changes do salespeople need to make to connect with today's highest-value decision makers? Join Kathleen Schaub, Vice President, IDC CMO Advisory Service as she shares emerging research from a global survey conducted for LinkedIn on this important topic.