Wednesday, October 29, 2014 11:40am - 12:20pm
Social Buying Meeting Social Selling: How Trusted Networks Improve the Purchase Experience
- Daniel-Zoe Jimenez, Senior Program Manager, Big Data, Analytics, Enterprise Applications & Social, IDC Asia/Pacific
Salespeople have long leveraged personal networks to gain the confidence of senior-level decision makers. All things being equal, people prefer to buy from those they know and trust. However, as buyers increasingly engage online instead of personally, are salespeople losing one of their most valuable strategies? How are senior executives using social media to support their purchasing process – or are they? Join Daniel-Zoe Jimenez, Senior Program Manager, Big Data, Analytics, Enterprise Applications & Social, IDC Asia/Pacific as he shares