Big Data has become synonymous with the rapidly evolving web, but how companies use big data is still a relatively green pasture. Social media platforms such as LinkedIn sit on phenomenal amounts of such information that, with user consent, can help transform owned spaces into dynamic and personalized experiences for your customers.  As financial institutions look to put customers at the center of their business, understanding and leveraging the possibilities in these new spaces is crucial to staying ahead.

Join LinkedIn specialists and development partners  for an overview of the guiding principles behind LinkedIn APIs and exploration into some of their practical use cases. Following the introduction, the participants will partake in a collaborative white-boarding exercise where they will team up to develop ideas around how LinkedIn APIs can be creatively integrated into their marketing strategies to solve business needs.

This session will discuss how tapping into Social Data can motivate consumers to think beyond their normal boundaries, engage with experiences that create unique utility, and drive creative visualization.