The rapidly evolving realm of social media promotes an endless appetite for curiosity amongst customers. No longer do traditional marketing tactics capture buyers' attention. Customer sentiment can change quickly and provide challenges to marketing strategies that do not incorporate strong original storytelling.  In this 60-minute workshop, Shane Snow, Founder of Contently and Jessica Murphy, Content Marketing Consultant Lead at LinkedIn will share how the Financial Services industry is embracing content by sharing stories of both successful and unsuccessful social and content marketing attempts in the finance industry, and how a great content marketing plan can redeem a brand in need.