Alex Rynne

Posts by Alex Rynne

  • How to Create Impactful Thought Leadership Marketing

    How to Create Impactful Thought Leadership Marketing

    November 13, 2019

    Editor's Note: LinkedIn and Edelman will release tomorrow new research on the underappreciated power of thought leadership for B2B marketers. Read all about it in a post on the LinkedIn Marketing Blog.    Why is thought leadership so important in the modern B2B marketing environment? Because customers want to do business with people and brands they trust, and...

  • A Weekly Checklist for Keeping Your LinkedIn Campaigns on Track

    A Weekly Checklist for Keeping Your LinkedIn Campaigns on Track

    November 7, 2019

    During one of the most intense scenes in the movie Apollo 13, astronauts aboard the damaged spacecraft engage in a “manual burn,” in which they attempt to correct their trajectory toward Earth through a challenging 30-second acceleration burst. With computer equipment unavailable to assist, the crew is forced to keep the planet positioned visibly in a small...

  • How to Set up Your First LinkedIn Campaign in 9 Steps

    How to Set up Your First LinkedIn Campaign in 9 Steps

    October 30, 2019

    The first step is often the hardest. New undertakings can feel complicated and intimidating before one dives in and gets a feel. At LinkedIn, we recognize that this can be the case with Campaign Manager. When investing in your brand’s success, no marketer wants to miss a step or get off on the wrong foot.  The recently revamped objective-based advertising...

  • What’s Trending: Keeping Up with the Calendar

    What’s Trending: Keeping Up with the Calendar

    October 28, 2019

    It’s almost Halloween, and you know what that means: In the blink of an eye it will be Thanksgiving, and then before you know it it’s...

  • Which Advertising Objectives Lead to Which Outcomes on LinkedIn?

    Which Advertising Objectives Lead to Which Outcomes on...

    October 24, 2019

    I once heard that mystery novelists will sometimes write the ending of their book first, then go back and work through the rest of the...

  • What’s Trending: Don’t Be Afraid of Account-Based Marketing

    What’s Trending: Don’t Be Afraid of Account-Based Marketing

    October 21, 2019

    It’s almost Halloween, and everywhere you look, things are getting spooky. There are ghosts, goblins, vampires, skeletons… and...