Alex Rynne

Posts by Alex Rynne

  • A Sophisticated Marketer’s Perspective: Katie Martell

    Katie Martell Dishes the Truth on Thought Leadership in B2B Marketing

    June 25, 2019

    Katie Martell is an “unapologetic marketing truth-teller” with a knack for engaging B2B buyers where they spend most of their time (ahem, LinkedIn). She has a keen understanding of how marketing and sales professionals use LinkedIn to share relevant, timely, and creative content that customers actually care about — and she was kind enough to share her...

  • What’s Trending: Colorize Your B2B Marketing

    What’s Trending: Colorize Your B2B Marketing

    June 24, 2019

    Q: Why should you never let a B2B marketer wrap a birthday present? A: They only use white paper. Marketers used to think of B2B in terms of buttoned-down black and white. You build a logical case for the superiority of your product, and the sales team closes the deal. Just the name “white paper” says it all. We’re not getting fancy here; we’re not playing on...

  • A Sophisticated Marketer’s Perspective: Robert Rose’s Tips for LinkedIn Content that Delights

    A Sophisticated Marketer’s Perspective: Robert Rose’s Tips for LinkedIn Content that Delights

    June 19, 2019

    Few people are more respected or accomplished than Robert Rose when it comes to content marketing. He has co-authored three books on the subject, most recently Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit. He serves as Chief Strategy Advisor for Content Marketing Institute and runs The Content Advisory, CMI’s training and...

  • Marketers

    What’s Trending: Social Media Stats You Should Know

    June 17, 2019

    At some point within the past year or so, according to eMarketer, people in the U.S. started spending more time per day with their...

  • A Sophisticated Marketer’s Perspective: Carla Johnson on Impactful Storytelling

    A Sophisticated Marketer’s Perspective: Carla Johnson on...

    June 5, 2019

    What is the greatest challenge marketers must grapple with today? According to the book Experiences: The 7th Era of Marketing, “It’s...

  • A Sophisticated Marketer’s Perspective: Lee Odden on Ruling the Content Kingdom

    A Sophisticated Marketer’s Perspective: Lee Odden on Ruling...

    May 28, 2019

    In 2012, when he published Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing,...