When you think B2B video, you of course think CGI. The absurdity of that statement could be considered a blessing for B2B marketers. If we were to jazz up our video content with Hollywood-level special effects, our buyers might be momentarily dazzled but it probably wouldn’t be long before fiscal responsibility concerns set in. We sell solutions to business...
Posts by Alex Rynne
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- Topics:
- Video Marketing
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Research shows that B2B decision makers actually rate thought leadership as more important than marketers did, according to the 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study. Other key takeaways from this study include: B2B decision makers are willing to pay a premium to work with companies who have used thought leadership to establish a clear vision...
- Topics:
- Thought Leadership
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We recently surveyed hundreds of marketers and asked about their greatest anticipated challenges in the coming months. The second-most common answer, behind weathering budget cuts, was switching in-person to virtual events. Our new guide, Turning In-Person Events into Virtual Experiences on LinkedIn, aims to help you overcome this emerging challenge by walking...
- Topics:
- LinkedIn B2B Marketing
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Years before creating the world’s largest hedge fund, the team at Bridgewater Associates had a big decision to make. They could remain...
- Topics:
- Sales and Marketing
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When we first launched Live with Marketers several years ago, our mission was simple: help solve marketing problems, by bringing...
- Topics:
- LinkedIn Marketing News
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A wise person once observed that, generally speaking, whatever comes easy doesn't last, and whatever lasts doesn’t come easy....
- Topics:
- B2B Content Marketing