One of the biggest challenges -- and joys -- of being a marketer is that it requires us to wear so many hats: writer, strategist, analyst, techie, project manager, psychologist. That last one is one of the most important. Understanding how other people think is essential to developing engaging content and campaigns. Fortunately, we don’t need to read minds to...
Posts by Alex Rynne
Alex Rynne October 17, 2017
You can’t prove a campaign’s success if you don’t have the numbers to back it up. Anecdotal insights may hold water in casual conversation, but managers and decision-makers need cold, hard proof that your digital efforts are paying dividends. We know your LinkedIn advertising needs to bring back a strong ROI, which is why we’ve introduced a new measuring tool...
- LinkedIn Sponsored Content
The social media landscape can be a tricky one for B2B marketers to navigate. On one side: cat videos and political memes. On the other: announcements of major life events and live streams from a parked car. Where exactly does professionally-oriented content fit in? When brands fail to get it right, these kinds of social posts can be glossed over with minimal...
Alex Rynne October 13, 2017
It’s perfectly natural for marketers to shy away from personal branding. We should be helping our companies or clients succeed, not...
Alex Rynne October 9, 2017
Our Sophisticated Marketer’s Sessions series was created to help you master your craft. Going beyond the basics and offering advanced...
- LinkedIn B2B Marketing
In the days leading up to her MarketingProfs B2B Forum event this week, Ann Handley shared her two most important stats from the 2018...