Alex Rynne

Posts by Alex Rynne

  • Mom on laptop, sitting next to two toddlers on tablets

    5 Examples of Striking the Right Balance Between Brand and Demand

    September 9, 2021

    A while back we delved into how LinkedIn’s tools help marketers address the full funnel. As part of this exploration, we touched on LinkedIn Ad combinations proven to work in the awareness, consideration, and conversion stages of the marketing funnel. In this post, we show what those suggestions look like in the real world. Below you’ll find best-in-class...

  • The Ultimate Glossary of Brand Building Terms illustration

    These Are the Terms Brand-Building Marketers Should Know

    August 30, 2021

    Remember building with LEGOs as a kid? It was so beautifully simple. Step-by-step instructions with pictures guided your efforts. Pieces locked together with a satisfying click. The finished product always matched what was on the box. Building a brand isn’t quite so straightforward or predictable. Modern marketers are weighing a multitude of factors while...

  • Kirsten Allegri Williams, Dean Aragon, Jann Schwarz, and Jon Lombardo

    Creativity is the New Competitive Advantage in B2B Marketing

    August 23, 2021

    For years now, B2B marketing has largely been stuck in a funk, mired in a repetitive loop of focusing on a rational “just the facts” mentality in messaging. Of course it’s important to communicate the value of any product or service. But B2B buyers today demand more. And research confirms that notion, indicating that 75% of B2B creative is ineffective. Buyers...

  • Woman carrying coffee outside

    Now Is the Time to Make LinkedIn a Strategic Priority. Here...

    August 19, 2021

    At the outset of 2021, as we reckoned with the ramifications of a challenging year and looked with optimism toward better days ahead,...

  • an looking at laptop on desk

    The Employer Brand Imperative: Why It’s More Important than...

    July 22, 2021

    Today’s brands are rushing to elevate their customer experiences as a point of differentiation. That’s the right call! But in many...

  • Alex Rynne, Connie Chen, Tequia Burt

    Are You Equipped to Adapt to the Shifting Marketing Jobs...

    July 19, 2021

    The term “disruption” when referring to the past 15 months probably wore out its welcome for everyone about 13 months ago. But it’s...