Alex Rynne

Posts by Alex Rynne

  • Alex Rynne, Amber Naslund, Lee Odden

    Learn Why and How Executives Should Become Active on Social Media

    March 29, 2021

    During this time of duress, people are looking to businesses for reliable information and guidance. More specifically, people are looking to the leaders of these businesses. The latest Edelman Trust Barometer report found businesses are currently the most trusted institution (compared to government, media, and NGOs), and also found that 86% of people expect CEOs...

  • Man sitting at desk looking up behind a computer

    Return to Growth: Resources to Re-ignite Your Marketing Results

    March 19, 2021

    If you’re like most marketers, the better part of your past year has been spent scrambling. With strategies thrown awry by drastic global disruption, our collective energy has been consumed by trying to react, adapt, and stay above water. We’re now a full year past the initial onset of lockdowns, and slowly but surely, a sense of normalcy is returning. Marketers...

  • Better LinkedIn Campaign Planning

    Plug-and-Play: A Template for Better LinkedIn Campaign Planning

    March 12, 2021

    Planning campaigns can seem like a daunting task. There are so many components to account for and opportunities for optimization. Knowing as we do that a poor foundation usually leads to a shaky structure, marketers tend to feel considerable pressure during this initial phase of strategic groundwork. Wouldn’t it be nice if someone just made it way easier? We’ve...

  • Alex Rynne, Christopher Penn, Kathleen Booth

    Debunking Full-Funnel Myths that Send Marketing Strategies ...

    February 22, 2021

    We often talk about how the buyers’ journey has grown more complex over the past decade and how the old three-stage funnel model is...

  • 3 Traits of Engaging B2B Creative

    The Thumb Stopper: 3 Traits of Highly Engaging B2B Creative

    February 11, 2021

    In the world of entertainment, a “show stopper” refers to a performance or scene so outstanding that it receives a prolonged round of...

  • The Value of Bringing Diverse Perspectives into Your...

    February 2, 2021

    If you’ve ever been uncomfortably cold in an office building, there’s a scientific reason. Back in the 1960s, scientists created a...