During this time of duress, people are looking to businesses for reliable information and guidance. More specifically, people are looking to the leaders of these businesses. The latest Edelman Trust Barometer report found businesses are currently the most trusted institution (compared to government, media, and NGOs), and also found that 86% of people expect CEOs...

If you’re like most marketers, the better part of your past year has been spent scrambling. With strategies thrown awry by drastic global disruption, our collective energy has been consumed by trying to react, adapt, and stay above water. We’re now a full year past the initial onset of lockdowns, and slowly but surely, a sense of normalcy is returning. Marketers...

Planning campaigns can seem like a daunting task. There are so many components to account for and opportunities for optimization. Knowing as we do that a poor foundation usually leads to a shaky structure, marketers tend to feel considerable pressure during this initial phase of strategic groundwork. Wouldn’t it be nice if someone just made it way easier? We’ve...