Alex Rynne

Posts by Alex Rynne

  • Engaged Audience at Sporting Event

    What's Trending: Audience Engagement 2.0

    October 20, 2017

    One of the biggest challenges -- and joys -- of being a marketer is that it requires us to wear so many hats: writer, strategist, analyst, techie, project manager, psychologist. That last one is one of the most important. Understanding how other people think is essential to developing engaging content and campaigns. Fortunately, we don’t need to read minds to...

  • Love Story

    Sponsored Content + Sponsored InMail: A Love Story

    October 17, 2017

    You can’t prove a campaign’s success if you don’t have the numbers to back it up. Anecdotal insights may hold water in casual conversation, but managers and decision-makers need cold, hard proof that your digital efforts are paying dividends. We know your LinkedIn advertising needs to bring back a strong ROI, which is why we’ve introduced a new measuring tool...

  • Social Media Marketing

    Three Reasons You Can’t Ignore Social Media

    October 16, 2017

    The social media landscape can be a tricky one for B2B marketers to navigate. On one side: cat videos and political memes. On the other: announcements of major life events and live streams from a parked car. Where exactly does professionally-oriented content fit in? When brands fail to get it right, these kinds of social posts can be glossed over with minimal...

  • Bike Race

    What’s Trending: Lead the Pack with Personal Branding

    October 13, 2017

    It’s perfectly natural for marketers to shy away from personal branding. We should be helping our companies or clients succeed, not...

  • Secret Sauce to LinkedIn

    The Secret Sauce for Engaging Professional Audiences on...

    October 9, 2017

    Our Sophisticated Marketer’s Sessions series was created to help you master your craft. Going beyond the basics and offering advanced...

  • Artist

    What’s Trending: Is Your Inner Artist in Hiding?

    October 6, 2017

    In the days leading up to her MarketingProfs B2B Forum event this week, Ann Handley shared her two most important stats from the 2018...