Our modern ability to measure everything is both a blessing and curse. No matter what you want to track or quantify pertaining to your online marketing activities, there is likely a tool or solution that can do it. For the ambitious analytical mind, it can be tempting to try and measure it all, compiling mountains of metrics into massive dashboards. But in doing...
Posts by Alex Rynne
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- Topics:
- Proof: Marketing ROI
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Have you ever brought home a new product and opened up the box brimming with excitement, only to find a set of instructions that you had to unfold eight times into a massive page of complicated steps and diagrams? There goes your excitement. (Along with your plans for the day.) We know that many marketers are being challenged to rethink their live event...
- Topics:
- LinkedIn B2B Marketing
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Event marketers and planners know everything that goes into setting up a great in-person event. They’ve refined and built upon their processes with each successive effort. It’s no coincidence that some of our favorite conferences and summits just seem to get better each year. With events shifting completely online for the time being (and probably becoming more...
- Topics:
- LinkedIn B2B Marketing
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A few years ago, Saatchi & Saatchi introduced us to the tagline, “If it’s got to be clean, it’s got to be Tide.” If ABM were a brand,...
- Topics:
- Sales and Marketing
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It’s hard to think of a sector where creativity and profitability collide more often than they do in marketing. This naturally can...
- Topics:
- B2B Content Marketing
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When you think B2B video, you of course think CGI. The absurdity of that statement could be considered a blessing for B2B marketers....
- Topics:
- Video Marketing