Alex Rynne

Posts by Alex Rynne

  • Live with Marketers: Headshots of participants

    Supercharge Your B2B Marketing Strategy With ABM

    November 10, 2020

    Marketers are adaptable by nature. We love to experiment, optimize, discover new best practices and keep refining them. Stagnation is not in our vocabulary. These traits have been put to the test in 2020. We’ve lost access to tactics like in-person events and sales conversations. Many marketers are seeing belt-tightening and budget restrictions, too. But we...

  • Woman smiling alone in a meeting room

    How to Influence the C-Suite With Thought Leadership Content

    November 9, 2020

    There’s an age-old saying in sales that goes like this: Get to power. It’s based on the idea that unless you’re working directly with someone who has the authority to make or sway the buying decision, your effort is simply too likely to be wasted. The need to get to power may seem obvious to any non-salesperson, but it’s harder than it sounds. Executives by and...

  • Woman looking at phone outside alone

    Does Sponsored Content Work on Social Media? What the Numbers Say

    October 15, 2020

    Paging through a travel magazine, you come across an article extolling the virtues of a particular Caribbean island. It’s got beautiful images, and the copy that describes the beaches, the history, the attractions, and the food is both engaging and informative. Maybe that should be your next vacation destination? Looking closer, you see a disclaimer in small...

  • Live With Marketers: Alex Rynne, Tusar Barik, Joe Kingsbury

    How Should You Engage Customers Right Now? Join Live With...

    October 13, 2020

    The world is different, the business environment is different, and the things people care about are different. These are simple facts...

  • Man working from home on laptop as child plays with blocks nearby

    How Decision Makers Consume Content Today

    September 23, 2020

    B2B marketing approaches can and do vary widely, but the need to reach and motivate decision makers is one thing that unites pretty...

  • Live With Marketers: Alex Rynne, Alex Sjogren, Tsvetan "T." Tsvetkov, Mike Menkes

    What Should You Be Measuring Now? Live With Marketers Is...

    September 15, 2020

    Our modern ability to measure everything is both a blessing and curse. No matter what you want to track or quantify pertaining to your...