Alex Rynne

Posts by Alex Rynne

  • What’s Trending: Say Bonjour, Ciao, Güten Tag and Cheerio to Advertising Week Europe

    March 24, 2017

    Advertising Week Europe just wrapped up in London. Our colleagues at the LinkedIn Marketing Solutions EMEA blog have spent the whole week soaking up insights and hanging out with brilliant marketers of every stripe. And thankfully, they’re bringing home some cool B2B insights for the rest of us. Advertising Week provides a good reminder for marketers: Always...

  • Broom

    What’s Trending: Spring Cleaning for Marketing Tactics

    March 18, 2017

    Massive East Coast snowstorms notwithstanding, this Monday marks the official first day of spring. You know what that means: Goodbye winter coats, hello seasonal allergies. As you stock up on tissues, don’t forget that spring is also for spring cleaning. It’s a time to shake off the winter sluggishness, roll up your sleeves, and get everything refreshed and...

  • Four Leaf Clover

    Luck Has Nothing to Do with Your Content Marketing Success

    March 17, 2017

    B2B marketers across industries are taking to content marketing in droves. It’s smart to embrace what’s proven to be an effective technique for attracting, engaging, and converting a target audience. But today, with the ubiquitous nature of business content, gone are the days of beginner’s luck. In a world where buyers have high expectations for a personalized,...

  • 5 Testing Ideas from the LinkedIn Marketing Vault

    Introducing: Five A/B Testing Ideas from the LinkedIn...

    March 14, 2017

    For marketers, the launch of a campaign is just the beginning. Once we go live, the real work starts: testing multiple variants,...

  • Agency

    The Agency Interview: 18 Questions With John Nemo

    March 14, 2017

    John Nemo is the Founder of Nemo Media Group, a company that helps small business owners, salespeople, and others leverage the...

  • Millennials

    Millennial Minute: Meet the New Tech Buying Committee

    March 13, 2017

    It takes a village to decide on an IT solution. The modern tech marketing process is less about reaching a single decision maker and...