Editor's Note: LinkedIn and Edelman will release tomorrow new research on the underappreciated power of thought leadership for B2B marketers. Read all about it in a post on the LinkedIn Marketing Blog. Why is thought leadership so important in the modern B2B marketing environment? Because customers want to do business with people and brands they trust, and...
Posts by Alex Rynne
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- Topics:
- Thought Leadership
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During one of the most intense scenes in the movie Apollo 13, astronauts aboard the damaged spacecraft engage in a “manual burn,” in which they attempt to correct their trajectory toward Earth through a challenging 30-second acceleration burst. With computer equipment unavailable to assist, the crew is forced to keep the planet positioned visibly in a small...
- Topics:
- LinkedIn B2B Marketing
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The first step is often the hardest. New undertakings can feel complicated and intimidating before one dives in and gets a feel. At LinkedIn, we recognize that this can be the case with Campaign Manager. When investing in your brand’s success, no marketer wants to miss a step or get off on the wrong foot. The recently revamped objective-based advertising...
- Topics:
- LinkedIn B2B Marketing
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It’s almost Halloween, and you know what that means: In the blink of an eye it will be Thanksgiving, and then before you know it it’s...
- Topics:
- Marketing Trends
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I once heard that mystery novelists will sometimes write the ending of their book first, then go back and work through the rest of the...
- Topics:
- LinkedIn B2B Marketing
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It’s almost Halloween, and everywhere you look, things are getting spooky. There are ghosts, goblins, vampires, skeletons… and...
- Topics:
- Marketing Trends