Alex Rynne

Posts by Alex Rynne

  • Alex Rynne, Callie Schweitzer, Paul Ko

    Marketers: Are You Ready to Weather Emerging Workforce Trends to Drive Growth?

    June 18, 2021

    Are we there yet? The climb out of our global pandemic and back to some semblance of normalcy has brought with it a dramatic year of transition and transformation — for employees and organizations. Not to mention, great opportunities for both. In years past, for instance, industries across the board dealt with a steady stream of employee job hopping annually...

  • Illustration of man sitting at desk with cat sitting on desk next to laptop.

    How Thoughtworks Generated 20x More Leads Using LinkedIn’s Targeting Tools

    June 4, 2021

    Headquartered in Chicago, Thoughtworks is a global software consultancy that helps organizations achieve digital fluency and solve complex problems using technology. As more companies embraced digital-first mindsets and sought ways to build their digital skills, the company saw an opportunity to expand its thought leadership program. Objective In response,...

  • Alex Rynee, Danielle Duhon, Felix Baca

    Learn How Ambitious Startups Can Gain an Edge on Social Media

    May 20, 2021

    In an increasingly noisy world, it’s all the more difficult to be heard. This is especially true for startups, which often face the added disadvantages of possessing fewer resources and lacking the market recognition of more established competitors. But a tough environment isn’t stopping entrepreneurs from being entrepreneurs. Far from it: According to Forbes,...

  • Examples of brilliant B2B ad creative

    B2B Isn’t Boring. It’s Brilliant.

    May 4, 2021

    B2B Marketers, it’s time to assume your final form. Which stage of the evolution are you at right now? I’d wager very few B2B...

  • Ty Heath, Jon Lombardo and Peter Weinberg

    What Are the Scientific Laws of Growth in Marketing? Get...

    April 26, 2021

    Ever since an apple first fell from a tree branch and bonked Sir Isaac Newton on the noggin (or something like that), humans have...

  • Illustration: How IMA Optimized its Targeting on LinkedIn

    How IMA Used LinkedIn’s Targeting Tools to Boost Email...

    April 23, 2021

    Headquartered in Montvale, N.J., The Institute of Management Accountants (IMA®) is one of the largest and most respected associations...