Alex Rynne

Posts by Alex Rynne

  • an looking at laptop on desk

    The Employer Brand Imperative: Why It’s More Important than Ever [Infographic]

    July 22, 2021

    Today’s brands are rushing to elevate their customer experiences as a point of differentiation. That’s the right call! But in many cases, we may be putting the cart before the horse. As customer service expert Shep Hyken once said: “The internal customer experience determines the external customer experience.” In other words, without invested, engaged, capable...

  • Alex Rynne, Connie Chen, Tequia Burt

    Are You Equipped to Adapt to the Shifting Marketing Jobs Landscape?

    July 19, 2021

    The term “disruption” when referring to the past 15 months probably wore out its welcome for everyone about 13 months ago. But it’s hard to think of a better way to describe the shakeup seen in marketing jobs during this time — how they’re performed, where they’re performed, and by whom. These changes will ripple forward for years to come. With an accelerated...

  • Two women collaborating in a meeting room at a laptop

    Get Down to Business With These LinkedIn Marketing Resources

    July 15, 2021

    If there's one word that best summarizes the evolution of digital marketing from its early days to the current era, I think it would be: intent. When the internet was a shiny new object some 25 years ago, people were fascinated by the ability to reach spectacularly large quantities of folks – all around the world – with a message. In many cases, they didn't care...

  • Now Is the Time to Make LinkedIn a Strategic Priority. Here...

    January 4, 2021

    Editor's Note: Enjoy this special encore post, which is one of our readers' favorites so far in 2021. It was originally published on...

  • Woman working from home, sitting on floor

    5 New Customer Engagement Strategies to Activate on...

    January 14, 2021

    Editor's Note: Enjoy this special encore post, which is one of our readers' favorites so far in 2021. It originally published January...

  • Better LinkedIn Campaign Planning

    Plug-and-Play: A Template for Better LinkedIn Campaign...

    March 12, 2021

    Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2021. It was originally published on...