Alex Rynne

Posts by Alex Rynne

  • Winter is coming

    What’s Trending: Winter is Coming

    August 31, 2018

    All of a sudden, August is coming to a close and summer is fading away. There’s a sense of urgency that can set in around this point on the calendar. It’s time to face some cold realities — and I don’t just mean it literally for those who live in northern climates. With the third quarter winding down, and 2019 creeping up on the horizon, the clock is ticking on...

  • Eventbrite LinkedIn

    How We Solve 3 Common B2B Event Marketing Challenges

    August 28, 2018

    You need to drive attendance to your B2B event — but they have to be the right people. If you’re targeting executives but draw in students or entry-level employees, it doesn’t just put your sales pipeline at risk — it also reflects poorly on you and your team. Conversely, if you’re looking to reach below-the-line practitioners and you only attract high-level...

  • Shoe Sticking to Ground with Bubblegum

    What’s Trending: How to Make Your Content Sticky

    August 24, 2018

    Would you describe your content marketing as rubber or glue? In the first case, visitors quickly bounce before the content can make an impact. In the second, they stick around thanks to an immediate catch or irresistible hook. It goes without saying that marketers should be aiming for the latter outcome, but that’s no easy task in a world of heightening...

  • 5 Non-Obvious Ways to Improve Your LinkedIn Company Page

    5 Non-Obvious Ways to Improve Your LinkedIn Company Page

    August 23, 2018

    Your LinkedIn Company Page is a destination where people can really get to know your brand. Sure, people can get an overview of your...

  • Model of Human Brain

    What’s Trending: The Psychologist Marketer

    August 17, 2018

    Greetings, psychologists. You might find yourself wondering if you ended up at the wrong blog. But be assured, I’m talking to you,...

  • Announcing LinkedIn’s Top 10 Company Pages of 2018

    Announcing LinkedIn’s Top 10 Company Pages of 2018

    August 13, 2018

    We asked, and you answered — in a big way. Last month we opened up nominations for Best of Company Pages 2018. After receiving over...