“B2B marketing doesn’t have to be boring.”  For the last few years, that’s been the rallying cry for B2B innovators. We don’t have to be boring. We can be creative, empathetic, dynamic, and still be professional. Loosen that collar. Being boring isn’t the only option. This all used to be radical thinking. By now most B2B marketers have gotten the word. It’s time...

Out with the old, and in with the new. The arrival of a fresh year is a perfect time to clean house. As B2B marketers, it’s an opportunity to take a step back from the daily hustle and review our strategies to determine what’s worth keeping, what’s worth adding, and what needs to go.  By simply swapping out one ineffective habit or tactic, and replacing it with...

Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one ranked No. 7. Every day, our team comes across organizations that are doing creative and innovative things to distinguish their brands on LinkedIn. If asked to come up with a list of our favorite LinkedIn Pages, we wouldn’t even...