Alex Rynne

Posts by Alex Rynne

  • Jay Baer on LinkedIn

    A Sophisticated Marketer’s Perspective: Jay Baer’s Tips for Content Traction on LinkedIn

    May 19, 2019

    The first rule in the 10 Content Marketing Commandments: Thou shalt not engage in random acts of content. What’s a random act of content? It’s any piece of content published on your website, LinkedIn Page, or elsewhere that’s not backed by a strategy or plan. And in Jay Baer’s view, it’s the ultimate sin. As the founder of Convince & Convert, Jay knows a thing...

  • How to Spark Meaningful Conversations on LinkedIn

    May 16, 2019

    LinkedIn members love to see creators like you giving your take on what’s happening in the news or your industry, whether it be through a post, a video, an article, or even a comment. This type of content resonates most with members, and helps you build a community of people with similar interests and professional insights. Sharing your personal stories and...

  • Find all of the insight you need on The Sophisticated Marketer’s Content Hub

    All the Sophisticated Marketer content you need – all in one place

    May 9, 2019

    What is a Sophisticated Marketer? It’s a marketer who understands the value of both fundamental marketing principles and new tactics and techniques. It’s somebody who sees no conflict between technology and creativity; someone with an appetite for new forms of insight and new things to learn. A big part of being a Sophisticated Marketer is knowing where to find...

  • Video Marketing

    What’s Trending: No Endgame in Sight for Video Marketing

    May 6, 2019

    Certain words just seem to put people on edge. Of late, “spoiler” has been chief among them. With the closing installment of the...

  • 10 Surprising Stats You Didn't Know About Content on LinkedIn

    10 Surprising Stats You Didn't Know About Content on...

    May 2, 2019

    If you’re looking for eye-opening stats about content and messaging on the LinkedIn platform, this one's for you. Backing up for a...

  • A Sophisticated Marketer’s Perspective: Gain A Competitive Edge with Tips from Heidi Bullock

    A Sophisticated Marketer’s Perspective: Gain A Competitive ...

    April 30, 2019

    Lead generation and brand awareness are equally important and intricately intertwined — and the most sophisticated LinkedIn strategies...