Paging through a travel magazine, you come across an article extolling the virtues of a particular Caribbean island. It’s got beautiful images, and the copy that describes the beaches, the history, the attractions, and the food is both engaging and informative. Maybe that should be your next vacation destination? Looking closer, you see a disclaimer in small...
Posts by Alex Rynne
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- Topics:
- LinkedIn Sponsored Content
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The world is different, the business environment is different, and the things people care about are different. These are simple facts that B2B marketers must respond and adapt to if we hope to engage our customers (and potential customers) effectively. Luckily we don’t need to guess, or go in blind. Illuminating research has been conducted to help connect brands...
- Topics:
- LinkedIn B2B Marketing
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B2B marketing approaches can and do vary widely, but the need to reach and motivate decision makers is one thing that unites pretty much all B2B marketers. No matter which strategy you’ve adopted, or which industry you belong to, or which continent you call home, impressing key decision makers is probably a pivotal part of your job. If it’s been a while since...
- Topics:
- B2B Content Marketing
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Our modern ability to measure everything is both a blessing and curse. No matter what you want to track or quantify pertaining to your...
- Topics:
- Proof: Marketing ROI
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Have you ever brought home a new product and opened up the box brimming with excitement, only to find a set of instructions that you...
- Topics:
- LinkedIn B2B Marketing
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Event marketers and planners know everything that goes into setting up a great in-person event. They’ve refined and built upon their...
- Topics:
- LinkedIn B2B Marketing