Alex Rynne

Posts by Alex Rynne

  • Woman sitting with a mug looking at a phone

    How to Create Professional Videos at Home (It’s Easier than You Think)

    July 31, 2020

    When you think B2B video, you of course think CGI. The absurdity of that statement could be considered a blessing for B2B marketers. If we were to jazz up our video content with Hollywood-level special effects, our buyers might be momentarily dazzled but it probably wouldn’t be long before fiscal responsibility concerns set in. We sell solutions to business...

  • Woman working on a couch holding her baby

    How to Create a Content Strategy for Thought Leadership

    July 27, 2020

    Research shows that B2B decision makers actually rate thought leadership as more important than marketers did, according to the 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study. Other key takeaways from this study include: B2B decision makers are willing to pay a premium to work with companies who have used thought leadership to establish a clear vision...

  • Turning In-person Events into Virtual Events on LinkedIn

    Here’s Your Guide to Turning In-Person Events into Virtual Experiences on LinkedIn

    July 21, 2020

    We recently surveyed hundreds of marketers and asked about their greatest anticipated challenges in the coming months. The second-most common answer, behind weathering budget cuts, was switching in-person to virtual events. Our new guide, Turning In-Person Events into Virtual Experiences on LinkedIn, aims to help you overcome this emerging challenge by walking...

  • Woman working alone in an office smiling at her computer

    Is Targeting More Important than Reach for Marketers?

    July 15, 2020

    Years before creating the world’s largest hedge fund, the team at Bridgewater Associates had a big decision to make. They could remain...

  • Live With Marketers: Alex Rynne, Ryan Lytle, Chris Packard

    Events 2.0: Live with Marketers is Back to Unpack Virtual...

    July 14, 2020

    When we first launched Live with Marketers several years ago, our mission was simple: help solve marketing problems, by bringing...

  • Woman working at her desk alone

    Account-Based Marketing Stats Every Strategist Should Know

    July 2, 2020

    A wise person once observed that, generally speaking, whatever comes easy doesn't last, and whatever lasts doesn’t come easy....