What’s the biggest challenge for today’s marketers? According to HubSpot’s research, generating traffic and leads is the No. 1 answer by a longshot. Lead generation continues to be the primary standard upon which many marketing units are judged, but is only becoming more difficult as competition grows and attention shares shrink. Lead Gen Forms on LinkedIn are...

What’s the best day to go to the supermarket? We all know the answer: SAMPLE DAY. While grocery shopping can sometimes be a tedious task, it becomes all the more enjoyable when you’re able to indulge in tasty snacks around every corner. They’re free, and you just might discover something new to love. In this spirit, we’re proud to present our Sophisticated...

Holidays like Thanksgiving represent an excellent opportunity for combining quality and quantity when it comes to your content strategy, helping marketers fill gaps in the calendar while still delivering relevant, human stories to their audiences.  First, let's get up to speed on why it all matters. While I was scrolling through my LinkedIn feed the other...