The first rule in the 10 Content Marketing Commandments: Thou shalt not engage in random acts of content. What’s a random act of content? It’s any piece of content published on your website, LinkedIn Page, or elsewhere that’s not backed by a strategy or plan. And in Jay Baer’s view, it’s the ultimate sin. As the founder of Convince & Convert, Jay knows a thing...

LinkedIn members love to see creators like you giving your take on what’s happening in the news or your industry, whether it be through a post, a video, an article, or even a comment. This type of content resonates most with members, and helps you build a community of people with similar interests and professional insights. Sharing your personal stories and...

What is a Sophisticated Marketer? It’s a marketer who understands the value of both fundamental marketing principles and new tactics and techniques. It’s somebody who sees no conflict between technology and creativity; someone with an appetite for new forms of insight and new things to learn. A big part of being a Sophisticated Marketer is knowing where to find...