It’s a bird! It’s a plane! It’s… your LinkedIn Company Page? What is the key to creating a high-flying corporate profile on LinkedIn that catches people’s attention like a superhero soaring over skyscrapers? You’ll find out in our colorful new SlideShare below. We cover all the bases with 10 action-packed (and actionable) tips for taking your Company Page posts...

Is your content doing what it’s supposed to do? Sometimes, it can be all too easy to settle into the routine of churning out marketing material that, while strategically sound, fails to inspire action. You have your content calendar planned out, your targeted keywords lined up, your channels all accounted for -- but your content burns out in the atmosphere...

John F. Kennedy once said, “Change is the law of life, and those who look only to the past or present are certain to miss the future.” Marketers especially should take these words to heart. Today’s best practices are tomorrow’s cautionary tales. If we get too caught up in the way things have always been done, we will never innovate or grow. With change in mind,...