In a world where fewer customers are in “Buy Now” mode, B2B marketers everywhere have been forced to flex their creative muscles more than usual. Whether it’s coming up with unconventional ways to drum up revenue or repositioning your brands for when the market bounces back, many of you have been growing outside of your comfort zones. In a recent episode of Live...

Should brands be advertising and actively marketing right now? Historical data points to a pretty clear answer: If you reasonably can, then yes. So the next question is, where? Which destinations are most worthy of investing time and spend, with confidence you’ll be able to show growth and ROI? There are many channels and platforms to consider, but allow us to...

I recently read a blog post of predictions for small business owners in 2020. It was written in November 2019. The top concern was that record low unemployment rates would make it hard for business owners to find good help. That post read like a dispatch from a parallel universe. It was a potent reminder of just how much our lives changed this year, and how much...