Katie Martell is an “unapologetic marketing truth-teller” with a knack for engaging B2B buyers where they spend most of their time (ahem, LinkedIn). She has a keen understanding of how marketing and sales professionals use LinkedIn to share relevant, timely, and creative content that customers actually care about — and she was kind enough to share her...
Posts by Alex Rynne
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- Topics:
- B2B Marketing Influencers
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Q: Why should you never let a B2B marketer wrap a birthday present? A: They only use white paper. Marketers used to think of B2B in terms of buttoned-down black and white. You build a logical case for the superiority of your product, and the sales team closes the deal. Just the name “white paper” says it all. We’re not getting fancy here; we’re not playing on...
- Topics:
- Marketing Trends
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Few people are more respected or accomplished than Robert Rose when it comes to content marketing. He has co-authored three books on the subject, most recently Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit. He serves as Chief Strategy Advisor for Content Marketing Institute and runs The Content Advisory, CMI’s training and...
- Topics:
- B2B Marketing Influencers
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At some point within the past year or so, according to eMarketer, people in the U.S. started spending more time per day with their...
- Topics:
- Marketing Trends
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What is the greatest challenge marketers must grapple with today? According to the book Experiences: The 7th Era of Marketing, “It’s...
- Topics:
- B2B Content Marketing,
- Thought Leadership
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In 2012, when he published Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing,...
- Topics:
- B2B Marketing Influencers