Alex Rynne

Posts by Alex Rynne

  • Woman looking at phone outside alone

    Does Sponsored Content Work on Social Media? What the Numbers Say

    October 15, 2020

    Paging through a travel magazine, you come across an article extolling the virtues of a particular Caribbean island. It’s got beautiful images, and the copy that describes the beaches, the history, the attractions, and the food is both engaging and informative. Maybe that should be your next vacation destination? Looking closer, you see a disclaimer in small...

  • Live With Marketers: Alex Rynne, Tusar Barik, Joe Kingsbury

    How Should You Engage Customers Right Now? Join Live With Marketers to Find Out.

    October 13, 2020

    The world is different, the business environment is different, and the things people care about are different. These are simple facts that B2B marketers must respond and adapt to if we hope to engage our customers (and potential customers) effectively. Luckily we don’t need to guess, or go in blind. Illuminating research has been conducted to help connect brands...

  • Man working from home on laptop as child plays with blocks nearby

    How Decision Makers Consume Content Today

    September 23, 2020

    B2B marketing approaches can and do vary widely, but the need to reach and motivate decision makers is one thing that unites pretty much all B2B marketers. No matter which strategy you’ve adopted, or which industry you belong to, or which continent you call home, impressing key decision makers is probably a pivotal part of your job. If it’s been a while since...

  • Live With Marketers: Alex Rynne, Alex Sjogren, Tsvetan "T." Tsvetkov, Mike Menkes

    What Should You Be Measuring Now? Live With Marketers Is...

    September 15, 2020

    Our modern ability to measure everything is both a blessing and curse. No matter what you want to track or quantify pertaining to your...

  • Previously recorded screenshot of LinkedIn's "Live With Marketers."

    Broadcasting at Home: An Inside Look at the LinkedIn Team’s...

    September 2, 2020

    Have you ever brought home a new product and opened up the box brimming with excitement, only to find a set of instructions that you...

  • Woman working in café on laptop

    How to Set Up Your LinkedIn Event in 5 Easy Steps

    August 19, 2020

    Event marketers and planners know everything that goes into setting up a great in-person event. They’ve refined and built upon their...