Are marketers losing faith in the efficacy of content marketing?! That’s exactly what a headline on The Drum suggested last month, with John Glenday pointing out that, in a study published by Heinz Marketing and commissioned by ON24, “63% ... conceded that their own content marketing strategy was either ineffective or only partially so, a significant...

April Fool’s Day has shifted meaning in the past few years, hasn’t it? It used to be time for family pranksters and office cut-ups to pull one over on each other. Now it’s the one time of the year when people are encouraged to think critically about what they read on the internet. If you’re reading this on the first of April, rest assured you won’t find any...

Over the past few years, B2B marketers and sales reps have witnessed a dramatic shift in buying power. Social media, marketing automation, and other digital advances have changed the way B2B buyers make business decisions. New research from Forrester found that 68% of B2B buyers prefer to conduct online research on their own, and 63% of them do so using a mobile...