Amanda Bulat

Posts by Amanda Bulat

  • Woman Experiencing Intent-based Marketing

    Context Is King: Why Intent-based Marketing Is the Future

    December 4, 2019

    Pardon the interruption? Your customers and prospects may not be so inclined. It’s been 20 years since Seth Godin published his seminal book, Permission Marketing, in which he defined (and critiqued) the traditional model of “interruption marketing.” Back in 1999, he couldn’t have possibly anticipated the number of distractions and interruptions people would be...

  • Line of Philosopher Statues in a Library

    What’s Trending: New Philosophies of Marketing

    November 18, 2019

    Marketers, why do we do what we do? It’s good to talk about specific tactics, best practices, all of the ‘what’ and the ‘how’ of marketing. But let’s take a moment to think about the ‘why’ — the philosophy of marketing.  What’s our mission statement? Until very recently — within my lifetime — marketing was about creating a need in a specific demographic, one...

  • Advocacy in Action: How Customers Use LinkedIn Elevate [VIDEO]

    Advocacy in Action: How Customers Use LinkedIn Elevate [VIDEO]

    November 12, 2019

    Satisfied employees help you put a credible face on your business. After all, who better to represent your brand than the real people who live and breathe your company culture on a daily basis? Companies that run successful employee advocacy programs are 58% more likely to attract and 20% more likely to retain top talent.  By empowering your employees with...

  • B2B Account-Based Marketing Guide

    Introducing the B2B Jumpstart to Account-Based Marketing...

    October 17, 2019

    ABM: It stands for Account-Based Marketing, and soon it may represent All B2B Marketing. We are well on our way, it seems. LinkedIn...

  • Agency Marketers: Here’s Your Go-To Guide to run LinkedIn Campaigns

    Agency Marketers: Here’s Your Go-To Guide to run LinkedIn...

    September 26, 2019

    When you work at an agency, you’re not just a marketer — you’re also an integral partner and guiding light. Clients trust you to fill...

  • Man in Backpack in University Library

    What’s Trending: Stay in School

    August 26, 2019

    Do you feel a tiny bit of panic every year when the Back to School displays start popping up? For most of us, the thought of being...