Stopping the scroll. It’s become a top objective for marketers who want to earn attention and engagement on social media. How can you compel users casually browsing their feeds to stop scrolling and hear what you have to say? The goal is not to interrupt. (Interruption marketing is out, as you might’ve heard.) The goal is to intrigue someone with content that is...

Here at LinkedIn Marketing Solutions, we already know what our top goal is for the new year (and decade): Helping fellow marketers succeed on LinkedIn. But in order to make sure we’re on track, we first need to understand your goals. We want to gain a clear grasp of your foremost priorities, challenges, and consumption preferences so we can tailor our content to...

Pardon the interruption? Your customers and prospects may not be so inclined. It’s been 20 years since Seth Godin published his seminal book, Permission Marketing, in which he defined (and critiqued) the traditional model of “interruption marketing.” Back in 1999, he couldn’t have possibly anticipated the number of distractions and interruptions people would be...