ABM: It stands for Account-Based Marketing, and soon it may represent All B2B Marketing. We are well on our way, it seems. LinkedIn surveyed more than 800 B2B marketers around the world and found that more than half (56%) are currently using this strategic approach to business development, with 80% of all respondents saying they plan to increase their ABM budget...
Posts by Amanda Bulat
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- Topics:
- Sales and Marketing
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When you work at an agency, you’re not just a marketer — you’re also an integral partner and guiding light. Clients trust you to fill their gaps, bolster their efforts, and, ultimately, help lead them to growth more effectively. Helping clients develop and execute a successful LinkedIn marketing strategy is one of the biggest opportunities to delight ROI-minded...
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- LinkedIn B2B Marketing
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Do you feel a tiny bit of panic every year when the Back to School displays start popping up? For most of us, the thought of being stuck in a high school classroom again causes anxiety. It’s no surprise that “back in high school taking a test I didn’t study for” is high on the list of most common nightmares. School was stressful. Well, good news, marketers! We...
- Topics:
- Marketing Trends
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Is marketing an art or a science? The answer, of course, is both. Marketers need creativity and intuition, to be sure. But we also...
- Topics:
- Marketing Trends
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Marketing is not a one-and-done kind of job. The true leaders in our profession are always measuring, evaluating, and optimizing. Once...
- Topics:
- Marketing Trends
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What was the highlight of your July 4th holiday last week? There are many valid answers: friends, family, barbecuing, the patriotic...
- Topics:
- Marketing Trends