Pardon the interruption? Your customers and prospects may not be so inclined. It’s been 20 years since Seth Godin published his seminal book, Permission Marketing, in which he defined (and critiqued) the traditional model of “interruption marketing.” Back in 1999, he couldn’t have possibly anticipated the number of distractions and interruptions people would be...

Marketers, why do we do what we do? It’s good to talk about specific tactics, best practices, all of the ‘what’ and the ‘how’ of marketing. But let’s take a moment to think about the ‘why’ — the philosophy of marketing.  What’s our mission statement? Until very recently — within my lifetime — marketing was about creating a need in a specific demographic, one...

Satisfied employees help you put a credible face on your business. After all, who better to represent your brand than the real people who live and breathe your company culture on a daily basis? Companies that run successful employee advocacy programs are 58% more likely to attract and 20% more likely to retain top talent.  By empowering your employees with...