What if your marketing toolbox vanished overnight? That won’t happen, but have you actually inventoried all the marketing tools your team uses? It’s hard to pin down an average quantity, but you needn’t look far to find dozens of listicles detailing dozens upon dozens of marketing tools “we use daily.” The more you ponder this tool-less scenario, the more you...
Posts by Amanda Bulat
- Content Marketing Tools
Amanda Bulat December 13, 2018
There’s a quote I’m fond of, from a guy who’s done his share of measuring. The words have helped on many occasions, so poking holes in them has me feeling a touch ungrateful. That said, I’ve come to learn that Charles Schwab’s assertion — “The best place to succeed is where you are with what you have” — is profoundly intelligent if your goal is to create content...
Amanda Bulat November 30, 2018
Starting a business doesn’t come with an instruction manual. Neither does marketing and growing that business. Every organization, industry, and audience is different, so there’s no universal formula for success with social media marketing for small business. There are, however, a set of reliably effective best practices that will set your company up for...
Amanda Bulat November 28, 2018
Yin and yang. Night and day. Hot and cold. In all things, we must have balance. Organic and paid efforts in your social media...
Amanda Bulat November 26, 2018
Welcome to LinkedIn’s SMB Week, where we shine a spotlight on the small and mid-sized businesses of the world. Over the coming days...
Amanda Bulat November 20, 2018
The U.S. economy is quite literally fueled by small businesses — about 30.2 million of them. Small businesses account for 99.9% of...