Amanda Bulat

Posts by Amanda Bulat

  • B2B Account-Based Marketing Guide

    Introducing the B2B Jumpstart to Account-Based Marketing Guide

    October 17, 2019

    ABM: It stands for Account-Based Marketing, and soon it may represent All B2B Marketing. We are well on our way, it seems. LinkedIn surveyed more than 800 B2B marketers around the world and found that more than half (56%) are currently using this strategic approach to business development, with 80% of all respondents saying they plan to increase their ABM budget...

  • Agency Marketers: Here’s Your Go-To Guide to run LinkedIn Campaigns

    Agency Marketers: Here’s Your Go-To Guide to run LinkedIn Campaigns

    September 26, 2019

    When you work at an agency, you’re not just a marketer — you’re also an integral partner and guiding light. Clients trust you to fill their gaps, bolster their efforts, and, ultimately, help lead them to growth more effectively. Helping clients develop and execute a successful LinkedIn marketing strategy is one of the biggest opportunities to delight ROI-minded...

  • Man in Backpack in University Library

    What’s Trending: Stay in School

    August 26, 2019

    Do you feel a tiny bit of panic every year when the Back to School displays start popping up? For most of us, the thought of being stuck in a high school classroom again causes anxiety.  It’s no surprise that “back in high school taking a test I didn’t study for” is high on the list of most common nightmares. School was stressful. Well, good news, marketers! We...

  • A Circuit Board with Data-Driven Marketer’s Silhouette in the Middle

    What’s Trending: Data in the Driver’s Seat

    August 5, 2019

    Is marketing an art or a science? The answer, of course, is both. Marketers need creativity and intuition, to be sure. But we also...

  • Turn Off the Autopilot

    What’s Trending: Turn Off the Autopilot

    July 22, 2019

    Marketing is not a one-and-done kind of job. The true leaders in our profession are always measuring, evaluating, and optimizing. Once...

  • Grand Finale from a Fireworks Show

    What’s Trending: Content Marketing Grand Finales

    July 8, 2019

    What was the highlight of your July 4th holiday last week? There are many valid answers: friends, family, barbecuing, the patriotic...