Amanda Bulat

Posts by Amanda Bulat

  • A Circuit Board with Data-Driven Marketer’s Silhouette in the Middle

    What’s Trending: Data in the Driver’s Seat

    August 5, 2019

    Is marketing an art or a science? The answer, of course, is both. Marketers need creativity and intuition, to be sure. But we also need a scientific mindset — the willingness to fail fast, test often, and let the data lead us to better outcomes.  The most successful marketing teams can turn out wonderfully creative copy, but also track how that copy performs,...

  • Turn Off the Autopilot

    What’s Trending: Turn Off the Autopilot

    July 22, 2019

    Marketing is not a one-and-done kind of job. The true leaders in our profession are always measuring, evaluating, and optimizing. Once you start to settle, you start to fall behind. That said, marketing is also a busy, time-intensive kind of job. If something isn’t actively demanding your attention, and seems to be working okay, it’s easy to let it slide.  But...

  • Grand Finale from a Fireworks Show

    What’s Trending: Content Marketing Grand Finales

    July 8, 2019

    What was the highlight of your July 4th holiday last week? There are many valid answers: friends, family, barbecuing, the patriotic spirit. I love all these things, but I really love the fireworks. Few things match the spectacle of a well-executed display, with dazzling colors intermingling across the night sky. The best part about a fireworks show, of course,...

  • What’s Trending: Keeping the Faith

    What’s Trending: Keeping the Faith

    April 15, 2019

    Are marketers losing faith in the efficacy of content marketing?! That’s exactly what a headline on The Drum suggested last month,...

  • Don't Be Fooled

    What’s Trending: Don’t Be Fooled

    April 1, 2019

    April Fool’s Day has shifted meaning in the past few years, hasn’t it? It used to be time for family pranksters and office cut-ups to...

  • Tips for a High-Flying B2B Content Marketing Approach

    Understanding and Aligning with B2B Buyer Preferences: New ...

    March 7, 2019

    Over the past few years, B2B marketers and sales reps have witnessed a dramatic shift in buying power. Social media, marketing...