Amanda Bulat

Posts by Amanda Bulat

  •  Marketing Tools are like Paintbrushes

    What Are the Preferred Marketing Tools for Content Teams in 2018?

    December 20, 2018

    What if your marketing toolbox vanished overnight? That won’t happen, but have you actually inventoried all the marketing tools your team uses? It’s hard to pin down an average quantity, but you needn’t look far to find dozens of listicles detailing dozens upon dozens of marketing tools “we use daily.” The more you ponder this tool-less scenario, the more you...

  • Measuring ROI is as Essential as Telling Time

    Dare to Succeed in 2019: All-Time Marketing and Other Measurement Trends

    December 13, 2018

    There’s a quote I’m fond of, from a guy who’s done his share of measuring. The words have helped on many occasions, so poking holes in them has me feeling a touch ungrateful. That said, I’ve come to learn that Charles Schwab’s assertion — “The best place to succeed is where you are with what you have” — is profoundly intelligent if your goal is to create content...

  • Learning About Social Media Marketing for Small Business

    Learn the Fundamentals of Social Media Marketing for Small Business (For Free!)

    November 30, 2018

    Starting a business doesn’t come with an instruction manual. Neither does marketing and growing that business. Every organization, industry, and audience is different, so there’s no universal formula for success with social media marketing for small business. There are, however, a set of reliably effective best practices that will set your company up for...

  • Social Media Marketing Strategy Pieces Fitting Together

    Strike the Right Balance of Organic and Paid Efforts for...

    November 28, 2018

    Yin and yang. Night and day. Hot and cold. In all things, we must have balance. Organic and paid efforts in your social media...

  • Helping Small Businesses Think Big

    Start Small, Think Big: Introducing SMB Week at LinkedIn

    November 26, 2018

    Welcome to LinkedIn’s SMB Week, where we shine a spotlight on the small and mid-sized businesses of the world. Over the coming days...

  • Business Professionals Creating Small Business Marketing Strategy

    How LinkedIn is Helping Small Businesses Level the Playing ...

    November 20, 2018

    The U.S. economy is quite literally fueled by small businesses — about 30.2 million of them. Small businesses account for 99.9% of...