Amanda Bulat

Posts by Amanda Bulat

  • Tips for a High-Flying B2B Content Marketing Approach

    Understanding and Aligning with B2B Buyer Preferences: New Forrester Research

    March 7, 2019

    Over the past few years, B2B marketers and sales reps have witnessed a dramatic shift in buying power. Social media, marketing automation, and other digital advances have changed the way B2B buyers make business decisions. New research from Forrester found that 68% of B2B buyers prefer to conduct online research on their own, and 63% of them do so using a mobile...

  • Man in Hooded Sweatshirt on a Beach at Sunrise

    What’s Trending: Toward More Mindful Marketing

    February 18, 2019

    Mindfulness is a buzzword in both the self-improvement and business spheres. It basically means paying more attention to our lives as they pass: being fully present in the moment, patiently observing, breaking free from distraction. It can be surprisingly hard to practice mindfulness in one’s personal life. It’s even trickier to apply it to a fast-moving...

  • Fans At A Concert

    What’s Trending: Turning Casual Followers into Raving Fans

    January 28, 2019

    What separates a casual follower from a raving fan? Whether they turn up when you ask them to. For sports teams and rock bands, that means people who will buy a ticket and be there for the show, not just catch the highlights on YouTube. For marketers, our raving fans are the ones who engage with content, advocate for the brand, and of course, buy our products...

  •  Marketing Tools are like Paintbrushes

    What Are the Preferred Marketing Tools for Content Teams in...

    December 20, 2018

    What if your marketing toolbox vanished overnight? That won’t happen, but have you actually inventoried all the marketing tools your...

  • Measuring ROI is as Essential as Telling Time

    Dare to Succeed in 2019: All-Time Marketing and Other...

    December 13, 2018

    There’s a quote I’m fond of, from a guy who’s done his share of measuring. The words have helped on many occasions, so poking holes in...

  • Learning About Social Media Marketing for Small Business

    Learn the Fundamentals of Social Media Marketing for Small ...

    November 30, 2018

    Starting a business doesn’t come with an instruction manual. Neither does marketing and growing that business. Every organization,...