Stopping the scroll. It’s become a top objective for marketers who want to earn attention and engagement on social media. How can you compel users casually browsing their feeds to stop scrolling and hear what you have to say? The goal is not to interrupt. (Interruption marketing is out, as you might’ve heard.) The goal is to intrigue someone with content that is...

Posts by Amanda Bulat
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- Topics:
- Video Marketing,
- LinkedIn Pages
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How Can LinkedIn Help You Grow in 2020? [Survey]
Amanda Bulat January 30, 2020
Here at LinkedIn Marketing Solutions, we already know what our top goal is for the new year (and decade): Helping fellow marketers succeed on LinkedIn. But in order to make sure we’re on track, we first need to understand your goals. We want to gain a clear grasp of your foremost priorities, challenges, and consumption preferences so we can tailor our content to...
- Topics:
- Marketing Trends
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Context Is King: Why Intent-based Marketing Is the Future
Amanda Bulat December 4, 2019
Pardon the interruption? Your customers and prospects may not be so inclined. It’s been 20 years since Seth Godin published his seminal book, Permission Marketing, in which he defined (and critiqued) the traditional model of “interruption marketing.” Back in 1999, he couldn’t have possibly anticipated the number of distractions and interruptions people would be...
- Topics:
- LinkedIn B2B Marketing
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What’s Trending: New Philosophies of Marketing
Amanda Bulat November 18, 2019
Marketers, why do we do what we do? It’s good to talk about specific tactics, best practices, all of the ‘what’ and the ‘how’ of...
- Topics:
- Marketing Trends
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Advocacy in Action: How Customers Use LinkedIn Elevate ...
Amanda Bulat November 12, 2019
Satisfied employees help you put a credible face on your business. After all, who better to represent your brand than the real people...
- Topics:
- LinkedIn Elevate
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Introducing the B2B Jumpstart to Account-Based Marketing...
Amanda Bulat October 17, 2019
ABM: It stands for Account-Based Marketing, and soon it may represent All B2B Marketing. We are well on our way, it seems. LinkedIn...
- Topics:
- Sales and Marketing