Over the past few years, B2B marketers and sales reps have witnessed a dramatic shift in buying power. Social media, marketing automation, and other digital advances have changed the way B2B buyers make business decisions. New research from Forrester found that 68% of B2B buyers prefer to conduct online research on their own, and 63% of them do so using a mobile...
Posts by Amanda Bulat
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- Topics:
- LinkedIn B2B Marketing
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Mindfulness is a buzzword in both the self-improvement and business spheres. It basically means paying more attention to our lives as they pass: being fully present in the moment, patiently observing, breaking free from distraction. It can be surprisingly hard to practice mindfulness in one’s personal life. It’s even trickier to apply it to a fast-moving...
- Topics:
- Marketing Trends
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What separates a casual follower from a raving fan? Whether they turn up when you ask them to. For sports teams and rock bands, that means people who will buy a ticket and be there for the show, not just catch the highlights on YouTube. For marketers, our raving fans are the ones who engage with content, advocate for the brand, and of course, buy our products...
- Topics:
- Marketing Trends
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What if your marketing toolbox vanished overnight? That won’t happen, but have you actually inventoried all the marketing tools your...
- Topics:
- Content Marketing Tools
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There’s a quote I’m fond of, from a guy who’s done his share of measuring. The words have helped on many occasions, so poking holes in...
- Topics:
- Proof: Marketing ROI,
- Marketing Trends
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Starting a business doesn’t come with an instruction manual. Neither does marketing and growing that business. Every organization,...
- Topics:
- Small Business Marketing