Amanda Bulat

Posts by Amanda Bulat

  • What’s Trending: Keeping the Faith

    What’s Trending: Keeping the Faith

    April 15, 2019

    Are marketers losing faith in the efficacy of content marketing?! That’s exactly what a headline on The Drum suggested last month, with John Glenday pointing out that, in a study published by Heinz Marketing and commissioned by ON24, “63% ... conceded that their own content marketing strategy was either ineffective or only partially so, a significant...

  • Don't Be Fooled

    What’s Trending: Don’t Be Fooled

    April 1, 2019

    April Fool’s Day has shifted meaning in the past few years, hasn’t it? It used to be time for family pranksters and office cut-ups to pull one over on each other. Now it’s the one time of the year when people are encouraged to think critically about what they read on the internet. If you’re reading this on the first of April, rest assured you won’t find any...

  • Tips for a High-Flying B2B Content Marketing Approach

    Understanding and Aligning with B2B Buyer Preferences: New Forrester Research

    March 7, 2019

    Over the past few years, B2B marketers and sales reps have witnessed a dramatic shift in buying power. Social media, marketing automation, and other digital advances have changed the way B2B buyers make business decisions. New research from Forrester found that 68% of B2B buyers prefer to conduct online research on their own, and 63% of them do so using a mobile...

  • Man in Hooded Sweatshirt on a Beach at Sunrise

    What’s Trending: Toward More Mindful Marketing

    February 18, 2019

    Mindfulness is a buzzword in both the self-improvement and business spheres. It basically means paying more attention to our lives as...

  • Fans At A Concert

    What’s Trending: Turning Casual Followers into Raving Fans

    January 28, 2019

    What separates a casual follower from a raving fan? Whether they turn up when you ask them to. For sports teams and rock bands, that...

  •  Marketing Tools are like Paintbrushes

    What Are the Preferred Marketing Tools for Content Teams in...

    December 20, 2018

    What if your marketing toolbox vanished overnight? That won’t happen, but have you actually inventoried all the marketing tools your...