Josh Ritchie

Posts by Josh Ritchie

  • Branding Best Practices

    Why the Best Brands Don’t Lead with Product Features

    July 21, 2019

    Editor's Note: This guest post was contributed by Josh Ritchie, Cofunder of ColumnFive. If you’re a product company, chances are you at least want to create marketing content that focuses on product’s features. The reasoning here is understandable: features are the quantifiable things that your widget does, that creates value for your customers. It’s no surprise...

  • Brand Strategy vs. Content Marketing Strategy

    What’s The Real Difference Between Brand Strategy and Content Marketing Strategy?

    March 12, 2019

    Editor's Note: This post was contributed by Josh Ritchie, CEO/Cofounder at Column Five. Many people have many different ideas about what it takes to build a brand. You have Chief Brand Officers, brand teams, brand identity designers, marketing teams, sales teams, and a slew of other people whose work and decisions affect the brand-building process. Each has a...

  • Branding

    The 8 Things You Need to Help Your Brand Tell Its Story the Right Way

    November 11, 2018

    If you’re creating content for your brand, whether it’s a fresh blog post or a new sales brochure, you need to communicate in a way that accurately represents your brand and effectively tells your brand story. But this can be a challenge when you’re working with a large team, especially when those members are siloed. How do you make sure you’re talking about...

  • Why Your Brand Is More Than Just a Visual Identity

    July 31, 2018

    Editor's Note: This guest post is authored by Josh Ritchie, Cofounder of ColumnFive. Much like beauty, a brand is in the eye of the...

  • Megan Golden

    Q&A: LinkedIn’s Megan Golden on The Secret To Connecting...

    January 15, 2018

    Editor's Note: This interview originally appeared on the Column Five blog.  How do you market to marketers, maintain fresh creative,...

  • Content Marketing Trends

    18 Content Marketing Trends We Expect to See in 2018

    December 9, 2017

    This guest post was contributed by Josh Ritchie, CEO of Column Five. It’s safe to say that content marketing is here to stay. The...