Josh Ritchie

Posts by Josh Ritchie

  • How to Rebrand

    5 Things to Do Before You Start a Rebrand

    August 18, 2019

    A good rebrand is like making a meal. The more you prep up front, the easier it will be down the road. This is especially true in a rebrand because many people think the “real” part is the design: the fresh logo, the updated website, etc. But design is only one aspect. The most important work happens long before you design. These crucial steps set you up for...

  • Branding Best Practices

    Why the Best Brands Don’t Lead with Product Features

    July 21, 2019

    Editor's Note: This guest post was contributed by Josh Ritchie, Cofunder of ColumnFive. If you’re a product company, chances are you at least want to create marketing content that focuses on product’s features. The reasoning here is understandable: features are the quantifiable things that your widget does, that creates value for your customers. It’s no surprise...

  • Brand Strategy vs. Content Marketing Strategy

    What’s The Real Difference Between Brand Strategy and Content Marketing Strategy?

    March 12, 2019

    Editor's Note: This post was contributed by Josh Ritchie, CEO/Cofounder at Column Five. Many people have many different ideas about what it takes to build a brand. You have Chief Brand Officers, brand teams, brand identity designers, marketing teams, sales teams, and a slew of other people whose work and decisions affect the brand-building process. Each has a...

  • Branding

    The 8 Things You Need to Help Your Brand Tell Its Story the...

    November 11, 2018

    If you’re creating content for your brand, whether it’s a fresh blog post or a new sales brochure, you need to communicate in a way...

  • Why Your Brand Is More Than Just a Visual Identity

    July 31, 2018

    Editor's Note: This guest post is authored by Josh Ritchie, Cofounder of ColumnFive. Much like beauty, a brand is in the eye of the...

  • Megan Golden

    Q&A: LinkedIn’s Megan Golden on The Secret To Connecting...

    January 15, 2018

    Editor's Note: This interview originally appeared on the Column Five blog.  How do you market to marketers, maintain fresh creative,...