Editor's Note: This post was contributed by Josh Ritchie, CEO/Cofounder at Column Five. Many people have many different ideas about what it takes to build a brand. You have Chief Brand Officers, brand teams, brand identity designers, marketing teams, sales teams, and a slew of other people whose work and decisions affect the brand-building process. Each has a...

If you’re creating content for your brand, whether it’s a fresh blog post or a new sales brochure, you need to communicate in a way that accurately represents your brand and effectively tells your brand story. But this can be a challenge when you’re working with a large team, especially when those members are siloed. How do you make sure you’re talking about...

Editor's Note: This guest post is authored by Josh Ritchie, Cofounder of ColumnFive. Much like beauty, a brand is in the eye of the beholder. But that doesn’t mean a brand is just about looks. One of the most common and pervasive myths of branding is that a “brand” is just a logo or a catchy ad campaign—basically, a visual identity. Yes, a visual identity is the...