A good rebrand is like making a meal. The more you prep up front, the easier it will be down the road. This is especially true in a rebrand because many people think the “real” part is the design: the fresh logo, the updated website, etc. But design is only one aspect. The most important work happens long before you design. These crucial steps set you up for...

Editor's Note: This guest post was contributed by Josh Ritchie, Cofunder of ColumnFive. If you’re a product company, chances are you at least want to create marketing content that focuses on product’s features. The reasoning here is understandable: features are the quantifiable things that your widget does, that creates value for your customers. It’s no surprise...

Editor's Note: This post was contributed by Josh Ritchie, CEO/Cofounder at Column Five. Many people have many different ideas about what it takes to build a brand. You have Chief Brand Officers, brand teams, brand identity designers, marketing teams, sales teams, and a slew of other people whose work and decisions affect the brand-building process. Each has a...