A good rebrand is like making a meal. The more you prep up front, the easier it will be down the road. This is especially true in a rebrand because many people think the “real” part is the design: the fresh logo, the updated website, etc. But design is only one aspect. The most important work happens long before you design. These crucial steps set you up for...

Posts by Josh Ritchie
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- Topics:
- Marketing Solutions,
- B2B Content Marketing
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Editor's Note: This guest post was contributed by Josh Ritchie, Cofunder of ColumnFive. If you’re a product company, chances are you at least want to create marketing content that focuses on product’s features. The reasoning here is understandable: features are the quantifiable things that your widget does, that creates value for your customers. It’s no surprise...
- Topics:
- B2B Content Marketing
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What’s The Real Difference Between Brand Strategy and Content Marketing Strategy?
Josh Ritchie March 12, 2019
Editor's Note: This post was contributed by Josh Ritchie, CEO/Cofounder at Column Five. Many people have many different ideas about what it takes to build a brand. You have Chief Brand Officers, brand teams, brand identity designers, marketing teams, sales teams, and a slew of other people whose work and decisions affect the brand-building process. Each has a...
- Topics:
- B2B Content Marketing
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The 8 Things You Need to Help Your Brand Tell Its Story the...
Josh Ritchie November 11, 2018
If you’re creating content for your brand, whether it’s a fresh blog post or a new sales brochure, you need to communicate in a way...
- Topics:
- B2B Content Marketing
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Editor's Note: This guest post is authored by Josh Ritchie, Cofounder of ColumnFive. Much like beauty, a brand is in the eye of the...
- Topics:
- LinkedIn B2B Marketing
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Q&A: LinkedIn’s Megan Golden on The Secret To Connecting...
Josh Ritchie January 15, 2018
Editor's Note: This interview originally appeared on the Column Five blog. How do you market to marketers, maintain fresh creative,...
- Topics:
- LinkedIn B2B Marketing