Kylee Lessard

Posts by Kylee Lessard

  • Man and pregnant woman looking at a monitor

    Increasing Followers on Your LinkedIn Page: Tips and Tricks From LinkedIn Marketing Labs

    June 11, 2021

    The world of business is more interconnected than ever before, and LinkedIn is proud to play a part. With nearly 740 million members across 200+ countries, the platform has evolved to become more than just a portal for job seekers. Today, LinkedIn is the world’s largest professional network and an excellent destination for B2B marketing. The LinkedIn Page is...

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    Best Practices for LinkedIn Stories With Examples from Top-Performing Brands

    April 21, 2021

    How will you tell your story? The "Story" has become an extremely popular feature on social networks, tapping the power of authentic storytelling in a compelling and concise format that aligns with the way social media users increasingly like to consume content. We're thrilled to bring this format to our platform with LinkedIn Stories, opening up a world of new...

  • Videographer looking through the lens of a camera

    Got Questions About LinkedIn Events and LinkedIn Live? We’ve Got Answers.

    December 19, 2020

    When anything comes along that is new or different, it’s natural for people to have questions. So it makes sense that, given the current state of our world, questions abound from all corners. For marketers and brands, live-streaming and virtual events have emerged as answers to one critical question of the moment: How can we stay connected and engaged with our...

  • A woman sitting in a cafe counter in front of a window looking out to the street lifts her glasses away from her eyes as she focuses on her computer. The reflection of the exterior is shown in the glass.

    What Event Organizers Need to Know About the Virtual...

    December 8, 2020

    Let’s face it: There are some aspects of an in-person conference that you can’t get online. There’s the joy of staying in a hotel, the...

  • Woman working alone at laptop

    Learn How LinkedIn Pages Help Brands Build Community

    July 28, 2020

    Editor’s Note: This blog post is based on a live stream that took place earlier this year. Communities keep us connected, from near...

  • Happy man video conferencing on laptop at home

    Boost Your Virtual Event By Taking These Actions Before,...

    July 17, 2020

    There’s no evidence to suggest Marketoonist Tom Fishburne was referring to events when he said “the best marketing doesn’t feel like...