Kylee Lessard

Posts by Kylee Lessard

  • image of linkedin profile on inspirational desk

    Add Punch to Your LinkedIn Profile Using These Examples as Inspiration

    December 30, 2018

    Editor's Note: Enjoy this special encore post which was one of our readers' favorites in 2018. Happy New Year!  Eating healthy. Cardiovascular activity. Stopping the next episode from auto-playing. We all have our struggles. We know how we should act, but the actions don’t always follow. Personal branding is an all-too-perfect candidate for this category. We’ve...

  •  Taking B2B Marketing Strategies Off the Beaten Path

    Dare to Succeed in 2019: Embrace These B2B Marketing Trends and Forge Ahead Bravely

    December 14, 2018

    To be brave is to show mental or moral strength in the face of danger, fear, or difficulty. As marketers, we routinely stare down each of these menaces: the danger of unfulfilling campaigns and initiatives; the fear of lackluster results and dissatisfied stakeholders; the difficulty of avoiding negative outcomes in a world of rapid change and ever-growing...

  • storytelling in marketing

    What’s Trending: Storytelling, Marketing and Superheroes

    November 16, 2018

    A true multimedia legend left us this week. Stan Lee was more than just the public face of Marvel comics. As a writer, he helped create the heroes that crowd the multiplex today. As an editor, he helped promote new and diverse voices, proving that comic books could be more than kids stuff. We can learn much from Stan Lee about putting the storytelling in...

  • What’s Trending: Do More with Less (Or Even Nothing at All)

    November 2, 2018

    Marketers are feeling increasing pressure to deliver spectacular results. But they frequently aren’t working with a spectacular budget...

  • Measuring peak performance

    Read This Guide to Solve for Marketing ROI & Measure Your...

    September 19, 2018

    What’s on your mind these days? If you’re anything like the majority of your marketing peers, ROI ranks near the top.  With the end of...

  • What’s Trending: An Eventful Week

    September 7, 2018

    We marketers like to think we’re busier than other professionals. Maybe we’re right. Maybe we’re flattering ourselves. But this week,...