Kylee Lessard

Posts by Kylee Lessard

  • A woman sitting at a small cafe table with her laptop and enjoying a coffee, while looking down to the phone in her hands.

    Best Practices for LinkedIn Stories With Examples from Top-Performing Brands

    April 21, 2021

    Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2021. It was originally published on April 21. How will you tell your story? The "Story" has become an extremely popular feature on social networks, tapping the power of authentic storytelling in a compelling and concise format that aligns with the way social media users...

  • Two women looking at phone

    New LinkedIn Marketing Features Rundown: Top FAQs About Boosting, Events and More

    June 27, 2021

    At the end of May 2021, LinkedIn rolled out several new features designed to help companies amplify their reach at a lower cost, all with less time invested. Let’s explore the updates a bit more in-depth: The ability to Boost well-performing organic posts as paid media gives marketers instant opportunity to capitalize on momentum. For companies taking advantage...

  • Man and pregnant woman looking at a monitor

    Increasing Followers on Your LinkedIn Page: Tips and Tricks From LinkedIn Marketing Labs

    June 11, 2021

    The world of business is more interconnected than ever before, and LinkedIn is proud to play a part. With nearly 740 million members across 200+ countries, the platform has evolved to become more than just a portal for job seekers. Today, LinkedIn is the world’s largest professional network and an excellent destination for B2B marketing. The LinkedIn Page is...

  • Videographer looking through the lens of a camera

    Got Questions About LinkedIn Events and LinkedIn Live? We...

    December 19, 2020

    When anything comes along that is new or different, it’s natural for people to have questions. So it makes sense that, given the...

  • A woman sitting in a cafe counter in front of a window looking out to the street lifts her glasses away from her eyes as she focuses on her computer. The reflection of the exterior is shown in the glass.

    What Event Organizers Need to Know About the Virtual...

    December 8, 2020

    Let’s face it: There are some aspects of an in-person conference that you can’t get online. There’s the joy of staying in a hotel, the...

  • Woman working alone at laptop

    Learn How LinkedIn Pages Help Brands Build Community

    July 28, 2020

    Editor’s Note: This blog post is based on a live stream that took place earlier this year. Communities keep us connected, from near...