Kylee Lessard

Posts by Kylee Lessard

  • Man wearing headphones lying on his bed working

    12 Ideas for Your Next Virtual Event on LinkedIn

    June 19, 2020

    People and companies everywhere are facing a lot of turbulence right now, emphasizing the value of solidarity and coming together (even if we can't do so physically). If you’re looking for new and better ways to engage and grow your audience during these times, LinkedIn has two tools tailor-made for companies looking to bring their professional communities...

  • Father and daughter enjoying time together at home in front of computer

    Measuring the Value of Virtual Events using LinkedIn Live

    May 1, 2020

    Live video and virtual events were already trending. Now, with many of us away from the office and apart from our peers, “coming to you live” has never felt more necessary. But it takes more than trendiness to justify a new pursuit. As is the case with any marketing tactic, business leaders need to see concrete value in their investment. Here we’ll help you...

  • These Companies Are Using Video On Their LinkedIn Pages and Crushing It

    February 5, 2020

    Why is video marketing so effective? The simplest answer is that it helps us learn by seeing. There’s no need to conceptualize or imagine an idea or solution; we can watch it clearly play out right in front of us. So for those organizations that want to produce impactful LinkedIn video on their company’s Page, we found it most fitting to show rather than tell....

  • Tips for Attracting LinkedIn Page Followers

    21 Tips for Attracting Followers to Your LinkedIn Page

    July 30, 2019

    Editor’s Note: As 2020 begins, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This post...

  • SMB LinkedIn Pages

    The 11 Best Small Business LinkedIn Pages We've Seen

    February 27, 2019

    Editor's Note: As 2020 begins, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one ranked...

  • LinkedIn Pages SEO

    How To Boost the SEO of Your Organization's LinkedIn Page

    April 9, 2019

    Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one...