Kylee Lessard

Posts by Kylee Lessard

  • What’s Trending: Do More with Less (Or Even Nothing at All)

    November 2, 2018

    Marketers are feeling increasing pressure to deliver spectacular results. But they frequently aren’t working with a spectacular budget. The way to get ahead? Go lean. Use your resources wisely; squeeze every bit of value out of every piece of content. Do more with less and something with nothing. That may sound like a tall order. But we’re marketers!...

  • Measuring peak performance

    Read This Guide to Solve for Marketing ROI & Measure Your Peak Performance

    September 19, 2018

    What’s on your mind these days? If you’re anything like the majority of your marketing peers, ROI ranks near the top.  With the end of 2018 approaching, and next year’s annual budgets coming into consideration, it’s as important as ever to demonstrate the value of our programs and build toward bigger things in 2019.  But as the digital environment grows more...

  • What’s Trending: An Eventful Week

    September 7, 2018

    We marketers like to think we’re busier than other professionals. Maybe we’re right. Maybe we’re flattering ourselves. But this week, there was no denying that a large contingent of marketers were among the busiest professionals on the planet. Here in the US, we kicked off the week with a national holiday, then extended the celebration with simultaneous shindigs...

  • Introducing The Organic + Paid Playbook

    Introducing the LinkedIn Insider’s Expert Optimization...

    August 30, 2018

    Producing strong paid media content plays a big role in a successful social strategy, but making sure your content doesn’t get lost in...

  • native ads

    What Is Native Advertising? The 6 Universal Types & How To ...

    August 25, 2018

    Digital advertising is a key marketing tool for reaching and engaging target audiences. But as people become more sophisticated in how...

  • people engage with video ad 3x more than static linkedin ads

    How to Pick the Perfect LinkedIn Product for Your Marketing...

    August 21, 2018

    For the past few months, your business has been diligently developing a bank of organic thought leadership content. You’ve monitored...