Kylee Lessard

Posts by Kylee Lessard

  • Woman working alone at laptop

    Learn How LinkedIn Pages Help Brands Build Community

    July 28, 2020

    Editor’s Note: This blog post is based on a live stream that took place earlier this year. Communities keep us connected, from near and far. Bringing people together over shared interests, goals, and careers, professional communities serve as a powerful binding force. Right now it’s more important than ever for brands to develop and nurture these digital...

  • Happy man video conferencing on laptop at home

    Boost Your Virtual Event By Taking These Actions Before, During, and After

    July 17, 2020

    There’s no evidence to suggest Marketoonist Tom Fishburne was referring to events when he said “the best marketing doesn’t feel like marketing,” but he easily could have been, and therein lies their promise. According to Bizzabo, of all marketing channels, marketers believe events to be the single-most effective. It’s not hard to see why. Their real-time, often...

  • Man wearing headphones lying on his bed working

    12 Ideas for Your Next Virtual Event on LinkedIn

    June 19, 2020

    People and companies everywhere are facing a lot of turbulence right now, emphasizing the value of solidarity and coming together (even if we can't do so physically). If you’re looking for new and better ways to engage and grow your audience during these times, LinkedIn has two tools tailor-made for companies looking to bring their professional communities...

  • Father and daughter enjoying time together at home in front of computer

    Measuring the Value of Virtual Events using LinkedIn Live

    May 1, 2020

    Live video and virtual events were already trending. Now, with many of us away from the office and apart from our peers, “coming to...

  • These Companies Are Using Video On Their LinkedIn Pages and...

    February 5, 2020

    Why is video marketing so effective? The simplest answer is that it helps us learn by seeing. There’s no need to conceptualize or...

  • Tips for Attracting LinkedIn Page Followers

    21 Tips for Attracting Followers to Your LinkedIn Page

    July 30, 2019

    Editor’s Note: As 2020 begins, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This post...