Kylee Lessard

Posts by Kylee Lessard

  • LinkedIn Pages Enterprise Playbook

    Introducing the LinkedIn Pages Enterprise Playbook

    March 6, 2019

    Announcing the LinkedIn Pages Enterprise Playbook, the enterprise-level version of one of LinkedIn’s all-time most successful playbooks. Whether you’re in HR and manage a team to advance your talent brand, or in social media and manage a team to promote your corporate brand, this quick read offers actionable guidance from industry leaders on how to: Administer...

  • SMB LinkedIn Pages

    The 11 Best Small Business LinkedIn Pages We've Seen

    February 27, 2019

    As a small business, your LinkedIn Page is an opportunity to level the playing field. If you are creative, thoughtful, and purposeful in crafting this key piece of digital brand real estate, you can outshine larger companies and competitors on LinkedIn — and members will take notice. We’ll list some of the best small business LinkedIn Pages we’ve come across...

  • image of linkedin profile on inspirational desk

    Add Punch to Your LinkedIn Profile Using These Examples as Inspiration

    December 30, 2018

    Editor's Note: Enjoy this special encore post which was one of our readers' favorites in 2018. Happy New Year!  Eating healthy. Cardiovascular activity. Stopping the next episode from auto-playing. We all have our struggles. We know how we should act, but the actions don’t always follow. Personal branding is an all-too-perfect candidate for this category. We’ve...

  •  Taking B2B Marketing Strategies Off the Beaten Path

    Dare to Succeed in 2019: Embrace These B2B Marketing Trends...

    December 14, 2018

    To be brave is to show mental or moral strength in the face of danger, fear, or difficulty. As marketers, we routinely stare down each...

  • storytelling in marketing

    What’s Trending: Storytelling, Marketing and Superheroes

    November 16, 2018

    A true multimedia legend left us this week. Stan Lee was more than just the public face of Marvel comics. As a writer, he helped...

  • What’s Trending: Do More with Less (Or Even Nothing at All)

    November 2, 2018

    Marketers are feeling increasing pressure to deliver spectacular results. But they frequently aren’t working with a spectacular budget...