Learn more about the LinkedIn Collective, a community designed for and by B2B marketers to inspire excellence and success for all of us.
Get inspiration, insights and innovative ideas to help you achieve B2B marketing success
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When B2B marketers produce CTV ads, they need to be immediately engaging, with specific creative elements like storytelling, emotions, and strong concepts that can hook the audi...
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Learn how Dreamdata has been able to deliver success with LinkedIn’s Conversions API.
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Learn why B2B marketing leaders are investing in video, and discover which LinkedIn tools can help you boost your video ad reach across platforms.
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Trends, tips, and best practices
B2B marketing is getting smarter, more sophisticated, and more effective. Here’s why you should celebrate.
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Extend the reach of your brand campaigns with these cross-channel tactics. Learn how cohesive messaging across multiple channels can amplify your brand impact.
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We're excited to help you reach B2B decision makers in new ways by introducing our latest offerings – LinkedIn CTV Ads, LinkedIn Premiere – a new managed offering with @NBCUnive...
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Major luxury brands and thought leaders are experiencing a paradigm shift in the way they leverage LinkedIn to build their personal and corporate brands.
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Which type of B2B thought leadership will be most effective for your objectives, and where should you publish it?
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Trends, tips, and best practices
B2B or B2C, marketing is all about creating an experience that brings customers in. This week’s content is all about making that experience better.
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Trends, tips, and best practices
Elevate your B2B marketing strategy with advanced targeted display advertising methods.
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Explore how first-party data can redefine your B2B marketing efforts, improve ROI and provide deeper insights into customer behavior.
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Trends, tips, and best practices
Get in touch with the voice of your customer. We share key highlights and themes from veteran marketing leader Mary Ann O’Brien’s new book.