27 Quotes That Defined Marketo’s 2017 Marketing Nation Summit

April 30, 2017

At Marketo’s 2017 Marketing Nation Summit, which took place April 23-26 in San Francisco, there were more than 100 sessions and 6,000 attendees. A number of new products were introduced the Marketing Nation Summit, including a new targeting product from LinkedIn called Matched Audiences.

At an event of this size, there’s so much information available that it can be difficult for a marketer to sift through all of the advice to prioritize action items. We at the LinkedIn Marketing Solutions blog have tried to do our part in posts that summarize takeaways from the event here and here. On its blog, Marketo did the same with three posts distilling takeaways from the event here and here and here.

For this blog post, we’ve gone a step further, collecting some of the most incisive quotes on content marketing, branding and more from the presenters at the conference. Read on to enjoy this cross-section of marketing wisdom from James Corden, Queen Latifah, Marisa Thalberg, Joe Pulizzi, and others.      

"Don’t compete by being better. Win by being the only." — Jay Acunzo, Host, Unthinkable Podcast

"We need to stop asking our customers to marry us on the first date. We need to romance them first." — Adam Singer, Analytics Advocate, Google

People need to learn how to write again. That's one of the reasons we have such bad content marketing. — Ardath Albee, CEO, Marketing Interactions

"Content marketing is 75% education and 25% selling." — Jeff Bullas, CEO, JeffBullas.com

“There's never been a better time to challenge the status quo.” — Michael Brenner, CEO, Marketing Insider Group

I've been scared of everything I've done my entire life. Accept the fear and move forward regardless. — Queen Latifah, Singer, Songwriter, Actress

“The battle of the mind can only be won by the battle of the heart.” — Chandar Pattabhiram, CMO, Marketo

“LinkedIn is a place where the context is golden. It's all about business and building thought leadership.” — Andrew Spoeth, Director of Digital Marketing, CA Technologies

“Your community owns your brand, too.” — Marisa Thalberg, CMO, Taco Bell

We live in a give to get economy. — Drew Neisser, Founder & CEO, Renegade

“Brand advocates are 1000x more valuable than an impression.” — Steve Lucas, CEO, Marketo

“You can't target 18 personas with one blog post.” — Joe Pulizzi, Founder, Content Marketing Institute

“It's never more important to be true to yourselves.” — James Corden, Host, The Late Late Show

At the end of the day, you are what you share. — Bryan Kramer, President & CEO, PureMatter

"Every marketing campaign is now starting from a data-first space." — Kristin O'Hara, CMO, Time Warner

"Create memorable customer moments. Give the customer what they want." — Penny Wilson, CMO, Hootsuite

Content’s not the asset. The audience is. — Joe Pulizzi, Founder, Content Marketing Institute

“Brands don’t have emotions, people do.” — PureMatter's Kramer

“If you have the privilege of working for an iconic brand, you should be focused on purpose-driven marketing.” — Kimberly Kadlec, Global Marketing Platforms, Visa

“I’m focused on turning all employees into storytellers, regardless of role.” — Taco Bell's Thalberg

If you want to write a lot, read a lot. There’s no other answer. — Bullas

“There’s no more B2B or B2C. It’s H2H. Human to human.” — PureMatter's Kramer

“A great narrative creates shared meaning. Narrative makes everything infinitely rich.” — Debra Lavoy, CEO, Narrative Builders

There’s too much jargon in the industry. Words come and go. At the end of the day we’re trying to create a great customer experience. That will never change. — Taco Bell's Thalberg

“You’re on the same planet as the people you’re marketing to. You need to decide what kind of world you want to live in.” — Queen Latifah

“Behind every bad content idea is an executive who asked for it.” — Marketing Insider Group's Brenner

“Don’t lose touch of what social is good at: making people feel special. As you scale strategy, don’t lose sight of the social part of it.” — CA Technologies' Spoeth

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