Announcing 5 Trends Every CMO Should Know
Our pocketbook for the new generation of active and influential marketing leaders
August 16, 2017
Marketing’s contribution to business success is better understood today than ever. That understanding means more influence and responsibility for Chief Marketing Officers (CMOs) – but also greater pressure and greater scrutiny at a time when their budgets are increasingly constrained. Adapting to new media platforms, integrating more effectively with sales, HR and IT, making measurable contributions across more of the buyer journey and delivering the metrics that matter to the boardroom: CMOs must increasingly do more with less.
One result seems to be an increasing turnover rate amongst CMOs. Research in the United States last year found more of them leaving their roles than ever before – and many have interpreted this as a result of colleagues demanding more accountability from marketing, without necessarily providing sufficient resources.
A new generation of CMOs, though, are responding to the pressure by reinventing what it means to be a marketing leader. These CMOs embody the principles of the hybrid marketer. They are passionately interested in digital technology and the potential of data; they are hungry to learn the skills they need to make an active contribution to all of the business areas that marketing can now influence. Just as importantly, they recognize their own growing value as a marketing asset. And they recognize LinkedIn as the platform where these different aspects of their role come together.
This short but mighty CMO pocketbook, "5 Trends Every CMO Should Know," is a valuable resource designed specifically for this generation of active and influential CMOs. It clearly outlines the top marketing trends, how to stay ahead of them, and the levers available on LinkedIn to help build value for your business.
Get your CMO pocketbook to uncover:
- The 5 critical trends every CMO should know
- What you can do to get ahead of the trends
- The LinkedIn tools to help embrace the trends
- BONUS: 50 influential CMOs worth following
Then you'll be ready to:
- Leverage LinkedIn’s potential for native advertising and video content
- Reach out to other influencers to amplify your messages
- Unlock Account Based Marketing (ABM) at scale
- Link marketing activity to sales and prove ROI
CMOs have more opportunity than ever to use their personal influence in the interests of their business. They don’t just construct marketing strategies from behind a corner-office door; they are often the most visible and most effective advocates for their brands on social media. They are able to get directly involved in building a coherent brand narrative that supports marketing, sales and talent objectives. From GE's Linda Boff to Unilever's Keith Weed to LinkedIn's own Shannon Brayton, there’s more emphasis than ever on CMOs leading from the front.
Download your copy today to uncover the 5 critical trends every CMO should know and how marketing leaders are using LinkedIn tools to embrace them.